Category: Philadelphia SEO and Marketing

Hiring an SEO Company in Philadelphia-Part 2

Posted on

December 14, 2016 by author

Lori Martucci

Questions to ask when hiring an SEO consultant – Part Two

Hiring an SEO Company in Philadelphia

Last week we explored questions to ask an SEO consultant when you are considering hiring them to help promote your business website. After all, you are hiring an SEO company in Philadelphia to help gain more search engine optimization and you want to make sure you find the right fit for you. There are many, many scammers claiming to be able to get you to number one on the search engine rankings in no time at all. Taking the time to ask important questions and then making an informed decision is your best defense against these scammers and to ensure you find someone who will genuinely help you.

Here are a few more questions to consider asking a potential SEO consultant:

Do you have the experience to improve local search results?

Appearing at the top of local search engine results is very important to small brick and mortar businesses trying to attract nearby clients so you want a consultant who has expertise in such local SEO techniques. In order to be local in the SEO world, your SEO professional should add your business’s city and state to its website title tags and descriptions and also get your site on Google, Bing and Yahoo’s local listings.

Can you disclose current and past clients?

A reputable SEO company will be open to sharing a brief list of current and former clients. These are considered references and can help you decide how effective the prospective consultant is as well as provide verification that they did indeed work on specific SEO campaigns. These clients should be able to tell you if they saw a positive impact on their search ranking.

What do you consider a successful SEO campaign?

SEO professionals should be experienced using Google Analytics to track any improvement on your site’s search engine rankings, the number of links from other websites that drive traffic to yours and the kind of keywords searchers use to find your site, to name a few. It is important that they share these important statistics with you and how they will use the data to continue to improve your search engine rankings and site traffic.

What happens if we aren’t compatible?

If you decide to go with a particular SEO company and you soon find out that there are too many disagreements between you, you should still maintain ownership of the entire optimized web content that the company delivered, provided that you are paid up-to-date. You may also part ways if you contract has expired but either way you need to make sure that your contract states they will not change or remove any content that they added, modified or optimized on your behalf.

Along with last week’s article, you should now have a clear understanding of questions to ask a potential SEO company in Philadelphia that you are considering hiring for your SEO marketing campaign. At We Rock SEO, we are happy to answer any and all questions you may have about our business practices. We want you to be confident that we will deliver what we promise and help to get your site ranking high so that you can achieve higher traffic for your business.

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Make your 2017 holiday season rock with the best Philadelphia SEO company!

SEO Company to Help with Holiday Sales

Updated on

November 30, 2016 by author

Lori Martucci

Holiday marketing trends that will drive sales

Make your 2017 holiday season rock with the best Philadelphia SEO company!

By now you should be prepping your business for the holidays. Christmas is less than a month away and consumers are already starting their holiday shopping, taking advantage of Black Friday and Cyber Monday. It isn’t too late, however, to still cash in on all the shoppers out there. But is is too late for SEO efforts to have an effect on your Philadelphia-based business if you haven’t started at least 6 months ago!

Finding a good SEO company in Philadelphia can help get your website the attention it needs for the 2017 holidays. It doesn’t happen overnight. If someone or some company tells you they can guarantee Search Enginbe succuess in a relatively short amount of time, run, don’t walk away! It doesn’t work like that.

To make the 2017 holiday season your best one yet, here are some online marketing trends you can capitalize on right now.

Website optimization

No matter how much of your sales come from eCommerce, it’s important that you provide a seamless, fast web experience for your customers. Slow websites mean fewer sales because consumers want quick sites that give them fast results. You can’t afford to lose this kind of business during a busy season so make sure your SEO professional addresses any lags or missing features on your website.

Mobile Friendly

Consumers use their smartphones more than their computers so it is essential that your website is mobile friendly for holiday shoppers. If they can’t load your site onto their phone, they will move on and that can cause you numerous losses in sales.

Offer specials

Adding promotions or specials on your website such as a certain percentage off a product or service or free gift with purchase, will help drive interested customers to your site. It may entice them to purchase from you if you are offering a bonus.

Free shipping

One of the best things you can do if you have an eCommerce site and to offer free shipping during the holidays. If you have a preferred carrier that you use, you should be able to get a business discount so that you can keep the costs of shipping down. Offering free shipping really intrigues potential customers. It may cost you a bit but customers are more inclined to spend more on a site that offers free shipping.

Make sure your site is ready

Regardless if you have an eCommerce site or a website to promote a service, you need to make sure that it is in tiptop shape, especially around holiday time. Consider hiring a professional SEO company to help with marketing, search engine optimization and social media advertising.

We Rock SEO is an SEO company in Philadelphia with the knowledge and experience to successfully perform effective SEO marketing tools for your website. We can implement an array of marketing strategies to help people find you. We help get you higher rankings on search engines so that when people are looking for information pertaining to your industry, they will find you first and not your competitor.

Don’t let the opportunities and sales available to your business this holiday season slip away. Get the help your website needs to be able to perform and generate business for you.

We Rock SEO want to rock your holiday season.

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Posted in Philadelphia SEO and Marketing, Philadelphia SEO Company |

SEO Company in Philadelphia for your Business

Posted on

November 23, 2016 by author

Lori Martucci

Why SEO is so important for your online business

Philadelphia SEO Company

Having an online business is one of the biggest ways of having your own home-based business. It allows you the opportunity to be your own boss, reach millions of potential clients and do what you love to do. However, if you aren’t taking the proper steps in marketing your online business, having the business in the first place is a useless effort. One of the best ways to market your business online is through search engine optimization (SEO). Finding a good SEO company in Philadelphia is the key to your online success. A professional can help you reach your sales potential.

We Rock SEO provides a vast array of SEO services that your online business can take advantage of to achieve maximum visibility and sales online. The importance of SEO as an Internet marketing tool cannot be over-analyzed. When done the right way, optimizing your website for search engines offer the small, medium and large scale businesses with a unique opportunity to build their brand, make sales and rank well on search engine result pages. Organic search results are extremely important in that obtaining and maintaining a position on page one for targeted keywords is a cost-effective solution to driving sales and delivering a return on your investment.

SEO delivers a steady stream of potential clients to your website that are actively looking for the products or services that you offer. It makes your website a marketing tool equivalent to a round the clock salesperson. With so many websites on the Internet today, having a beautifully designed site is no longer enough. If no one can find your business amidst the other millions of sites on Google, you are basically handing your business to your competitors. People trust that the top listings they see when searching for your industry on Google are reputable companies. The further back you are in the rankings on Google, the more people will be skeptical about your website.

In addition, having an effective SEO marketing strategy is cost effective and can be measured in a way that traditional advertising cannot match. It provides you with a powerful way to drive traffic to your website for leads, sales and company information. It can extend awareness of your business into new markets as well. By targeting relevant keywords that are associated with your customers you can connect with them when they are making their buying decisions and it ensures that your customers find you and not your competition.

We Rock SEO is an SEO company in Philadelphia that can help you achieve your online marketing goals. We understand the importance of getting your business and your brand noticed and recognized. When you are using relevant keywords and phrases to help your customers find you, you are on your way to reaching more customers than you could have ever imagined.

If you want your online business to get the recognition it deserves, check out We Rock SEO today.

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Posted in Philadelphia SEO and Marketing, Philadelphia SEO Company |

SEO Company Talks SEO Changes in 2017

Posted on

November 16, 2016 by author

Lori Martucci

How SEO will change in 2017

2017-seo

SEO is an important aspect for any company’s marketing strategy. As 2016 comes to an end, it is time to start strategizing for 2017 and thinking about how SEO will impact your business in the New Year. 2017 is right around the corner and that means that new trends and innovations in search engine optimization are emerging. In order for a business to keep their top spot in search rankings, they need to effectively follow certain trends and tactics.

As we enter into the New Year, don’t get left behind in the SEO world by following outdated rules. Know what trends are important to follow going into 2017 so that your business can continue to emerge on top.

Optimize your website for mobility

This trend has been around and continues to be one of the top and most important rules for SEO. Make sure your website is equipped to handle mobile users. Having a mobile friendly website is the difference between failure and success. Most people use their mobile devices to search for what they are looking for. If your site is not mobile friendly, you could stand to lose a lot of customers.

Quality content over keywords

Keywords have always been the backbone of SEO. As useful as keywords are in the enhancement of SEO, more emphasis is being put on the overall quality of the content that is being written. Moving into 2017, quality has become key in successfully optimizing your content. It is important to write for the reader and not the search engine. This will increase the chances of someone sharing or linking your content with others and therefore increasing your SEO ranking.

Local search

Using a search engine like Google for local business is more important than ever. We search using keywords like “near me” or “in my area.” So, you want to make sure you are on local searches and have the ability to be found when someone asks Google to find your industry near them. This is prudent to the success of your local business.

Be creative

These days it is hard to be original but you must be creative with your content to help you stand out on search engines. Going into 2017 consumers are looking for innovation, something that will change the way they think and behave. Being original doesn’t always mean that the idea must be but in the way you execute it. For example, when you write a blog article, instead of usual text and images, try using a virtual guide or interactive video to be more creative. If other businesses haven’t tried this tactic, it will place your content higher on the search results.

Following the new trends into 2017 is prudent to your business. For help with your SEO marketing campaign in the New Year, connect with We Rock SEO. We Rock SEO is an SEO company in Philadelphia with the skills and knowledge to bring your business into 2017 with promise and optimism.

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Posted in Philadelphia SEO and Marketing, Philadelphia SEO Company, SEO Company Talks SEO Changes in 2017 |

SEO Company in Philly with Writing Skills

Posted on

November 2, 2016 by author

Lori Martucci

Back to basics

writing basics for seo

When it comes to search engine optimization (SEO) the best way to get a website on the rankings is good old-fashioned writing. Adding keywords and content to your site are the keys to getting your business recognized on search engine sites like Google and Bing. SEO companies in Philadelphia know that blogs and articles are an important part of SEO marketing and social media management. Each blog and article helps drive traffic to your website. Regularly posting fresh and pertinent content onto your site is one of the easiest ways to introduce potential clients to your business.

You can’t just throw a bunch of words on a page and expect people to notice you. You need to write it the right way.

Research the keywords

Keywords are an important part of getting noticed on search engines. You may think you know what keywords are relative to your business but you need to make sure they are the correct words and phrases. You can research this and keep tabs on what keywords are working for your industry. You can also hire an SEO company to do that legwork for you. They will find out what keywords and phrases people are searching for, as well as what you can be competitive in. They will keep track, work those keywords into your web content writing and use the right tools to track where you rank for the keywords that are being targeted. Although the writing part is simple, the rest is a lot of work and something you may not want to tackle alone.

Use your keywords

Once you or your SEO company figures out what keywords are working in your industry you can start working these keywords into your content on a consistent basis. But it’s not enough to just use the keywords in your articles and content, you need to put them in the titles as well. When you do this, the keywords will stand out more and also catch the attention of the readers. People use search engines to search for a particular phrase because they want to know more about it and ultimately buy it so give them what they are looking for. Again, professional SEO article writers are definitely more experienced in incorporating keywords into your content.

Write about content that people want to read

No one knows your business like you do which means your blog articles should be written using expert advice and tips that you can share with people searching for your service or product. Not the best writer? Ask your SEO company to do the legwork for you. Make an outline of what you want your article to be about and let them do the actual writing. They have to plug in the keywords anyway, so why not have a professional writer do that part?

Hiring an SEO company in Philadelphia like We Rock SEO is a smart investment that you can make for the future of your company.

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Posted in Content Marketing by Philadelphia SEO Company, Philadelphia SEO and Marketing |

Quality Content by SEO Company in Philadelphia

Find an Ethical SEO Company in Philly

Updated on

October 26, 2016 by author

Lori Martucci

How to detect an unethical SEO company

Quality Content by SEO Company in Philadelphia

Many SEO companies will call or email you offering instant results and guaranteed number-one rankings for your chosen keywords. They will offer you real results and that their company is better suited for you than the one you are currently using. It is an SEO game and unfortunately, many people fall into their traps. It is a proven fact that SEO marketing is a time-tested method that will for sure produce results, but not instant results, and not without figuring out what works for your company. Aside from Google AdWords, no one can pay a search engine like Google to put your website on the first spot in their rankings and if anyone tells you that, they are scamming you.

How you can spot unrealistic SEO marketing claims:

Guaranteed results

If you receive a call from an SEO company guaranteeing results in any manner, you should heed caution. Nothing in life is guaranteed and that especially holds true for SEO marketing. According to Google, no one can guarantee high rankings from them. They have no special relationships of any kind with SEO companies and they don’t charge anyone for rankings. Be wary if an SEO company claims to pay Google or that they have a special relationship with them.

Instant results

A scamming SEO company will guarantee instant results. They will claim they can get you on the front page of any search engine in days or even hours. Because no results are guaranteed, they are also not quick. SEO marketing takes time, patience and practice in finding the right content and keywords for your industry. Only then will you start seeing results begin to cumulate.

Relationship with Google

If an SEO company claims to have a relationship with Google, run. As mentioned above, no SEO company has a special relationship with Google but Google themselves. Any SEO firm that makes this claim is simply lying to you.

They have secret SEO strategies

Any SEO company that won’t divulge information on how they work is a company to avoid. A legitimate SEO company will be able to explain to you what they will do for you as well as provide an outline as to what their strategy for you will be. A company who tells you they have “secrets of the trade” is most likely using black hat SEO methods that will eventually get you banned from search engines because they are unethical.

They want to take ownership of your content

Anything you pay for should belong to you. You should not give any SEO company ownership to anything, not your content, not your site, not your domain. SEO firms are aimed to work with you to develop your site and get you the best results possible. If they tell you this, they are most likely going to hold your content hostage.

As a rule of thumb, when you talk to an SEO company and their claims seems too good to be true, they probably are. It’s not easy to accurately predict what results you can expect from an SEO campaign and any company who claims otherwise is definitely not telling you the whole truth. SEO is a long-term and ongoing project. You will not see instant results but if you publish great content on a regular basis, stay engaged with your customers and find ways to stay in contact with your industry, your business will do better.

We Rock SEO is the company to help you with your SEO marketing. They are thorough and honest and truly believe in helping your company succeed.

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Posted in Ethical SEO Company in Philly, Philadelphia SEO and Marketing, SEO Company helps Philadelphia Businesses |

Voice Search and SEO Company in Philadelphia

Updated on

October 19, 2016 by author

Lori Martucci

How voice search is changing SEO

Philadelphia SEO Voice Search

Everyday we strive to find ways to simplify our busy lives. We learn multi-task and hire services to do chores for us. When it comes to technology, one of the easiest ways to get things done is to talk into our mobile devices. We “talk” our text messages and ask our phone to dial someone’s phone number. We even search for businesses and things we need using our voice. In the world of search engine optimization (SEO), it is an important strategy that is helping SEO companies in Philadelphia bring their clients’ websites to a whole new level.

Along with other traditional aspects of SEO, optimizing for voice search is becoming necessary. Website owners will need to better understand how people reference their business when speaking. They need to know that exact words customers are likely to use when looking for them and to make voice search work for them, will need their site to be fast and mobile-friendly. Hiring an SEO company to help with these features is crucial to make sure all aspects of their online presence are working in a way that is going to enable customers to find them, not matter what medium they are using to search.

Owner and founder of We Rock SEO says, “Whenever I am out with family or friends I always ask Siri where to find the best pizza or best Italian restaurant. Voice search is essential for the food industry.

As programs like Siri, Cortana and Google Now are becoming more popular, and their programming is becoming more refined, it is important that search engines learn to interpret phrases. Google is aware of the boom in voice search technology and is working to make their search engine optimization include voice search as well as traditionally typing a search.

It’s obvious that context and conversational search are only going to be more important as voice search continues to evolve so SEO needs to evolve as well. If you own a website for your business and work with an SEO company, you are going to want to make sure that they have your back on this new concept. They should be incorporating voice search strategy into your website. That means continued excellent content, written in a conversational tone. They also need to understand that typing a query and asking a question into voice search are two entirely different things. They need to adapt to both types of users.

When it comes down to optimization strategy, your SEO professional should have a plan in place that will allow your website to be mobile-friend first and foremost. Then they need to have content in place that is not only going to allow someone typing a keyword search into a search engine find you, but also have that content voice search friendly so that they can find you using both methods.

For those of us who grew up in an age where technology couldn’t talk back to us, younger generations feel tech savvy asking questions into voice search and expecting optimal answers. They ask for directions or call someone. They even use voice search to do homework and give them answers. Voice search in clearly on the rise and a trend in the SEO industry that is here to stay.

We Rock SEO can help you with your SEO strategies, including voice search. Let us show you what we can do to put your company on the cutting edge of technology.

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Posted in Philadelphia SEO and Marketing, Philadelphia SEO Company, SEO Voice Search |

SEO Company Helping Philadelphia Companies

Updated on

October 17, 2016 by author

Lori Martucci

Why SEO is so important for your online business

SEO (search engine optimization) is an often misunderstood tool in the world of online marketing. Many people don’t believe it to be a solid marketing plan for businesses. SEO, in fact, is a very good marketing tool that can bring your business more qualified leads and customers. SEO companies in Philadelphia know the importance of SEO and want you to be successful with good, accurate marketing.

SEO can bring you a bigger ROI (return on investment) than traditional TV and print ads. If done right, your company will see the success it hasn’t seen before. SEO provides you with good visibility, branding and web traffic to your site.

When someone searches for your product or service, you want to rank as high as possible on a search engine site like Google. This will give you more visibility and if you are on the first page, they are likely to check you out. There is a lot of value in appearing in search results that came from keywords directly related to your business. Potential clients look at where your site ranks when they enter keywords into Google or other search engines. It gives them a vote of confidence that you may have what they are looking for. To your customers, having high search rankings makes you more credible.

Having a lot of traffic drawn to your site isn’t necessarily going to make you money but being in the limelight will eventually get them coming. And what you do after is all up to you. You must deliver on quality and good customer service to get them coming back. Most importantly, potential clients coming to your site are almost always qualified leads because they were searching for businesses like yours on purpose. They already have a need for your product or service.

SEO has a payoff for your business at a higher rate than traditional forms of advertising, offline or online. You aren’t out seeking customers who may or may not want your goods or services. Instead, they come to you. They want your goods and/or services because they were looking for you, not the other way around. You aren’t trying to sell them, you are trying to get them to find you.

SEO generates valuable traffic to your site if it is done correctly. You may not be able to do it on your own for two reasons: you don’t know how and you don’t have time. SEO consists of consistently updating keywords to find which ones work and which ones your clients are searching for. It is done through a series of ways including content, blogging, and social media marketing, to name a few. It requires using Google analysis to understand what keywords your potential clients are looking for and how Google tracks these keywords. Google’s data is important because it gives you insight into how your customers search.

Does your business have an SEO program as part of its marketing strategy? If it doesn’t you are losing potential clients. We Rock SEO is an SEO company in Philadelphia that can help you build your client database.

Call us or fill out the contact form today and let us tell you how we can help.

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Posted in Philadelphia SEO and Marketing, Philadelphia SEO Company |

SEO Marketing with Epic Content

Posted on

October 5, 2016 by author

Lori Martucci

What is epic content?

epic-content-writing-for-seo

Epic content really doesn’t have a meaning. It means different things to different people. But when it comes down to it, content marketing simply means that you are writing engaging, thought provoking content on your website to entice a reader to stay and explore what you have to offer. So in a sense, epic content means writing about things no one else has and that are truly going to capture an audience.

So how do we do that exactly?

In the world of SEO, we want to be able to write epic content, but at the same time optimize our visibility so that users can find us.
Sounds simple, right? For some yes, for the inexperienced, not so much. Just remember, the ultimate goal of content marketing is to engage your customers. You need to positively affect them in some way so that they will remember you, do business with you and come back time and again.

It’s important to know what your content should do and how it should be done. It should address a need or answer a question that your customers may have.
It should be useful to them in some way. Content that is NOT about your business, but related to your industry is a very powerful tool in the content marketing arena. The content should be above and beyond what you are actually offering in the way of your goods and/or services. It should help them understand why they may need your particular product or service but it should help them fill in questions they have about the topic in general. Does that make sense? If it does, then we are getting there.

Epic content delivers on promises that your product or service makes.
You write about what’s important to them on the topic they are seeking without having to continually mention your business. You discover your own voice and your own way of delivering this content to your customers and they will come back for more. And what does that mean for you and your company? More business and more repeat business at that! Your content is going to have a point of view and most customers can choose to follow that view or not. The important thing to know with this is that you are being true to your belief, you are not swaying in your ideas and this is going to lead to more customers having respect for you and what you do. This, in turn, will make people see how important and helpful your point of view is.

What it all comes down to is this: in the world of SEO we are all looking for the right content to promote our business.
Your website is as good as the content you provide for it and the more engaged your customers are (both current and potential) the more they will come back. If you don’t think coming up with fresh content every week is your thing, let an expert focus on this for you instead.

We Rock SEO is a content marketing company who can deliver epic content to your website related to your industry. This will drive more traffic to your site and get you noticed in more ways than you could have imagined.

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Posted in Content Marketing by Philadelphia SEO Company, Philadelphia SEO and Marketing, SEO Marketing with Epic Content |

Philadelphia SEO and Marketing

Updated on

September 22, 2016 by author

Lori Martucci

SEO goes hand in hand with social network marketing…

Social media marketing and SEO

Using social media to promote your business has become one of the quickest and most effective ways to drum up new clientele. While this approach is important to any business website, using SEO is equally, if not more, important. Some choose to forgo the benefits of SEO by just using social media but there are many reasons why that could be a huge mistake. Visibility is still the primary goal of your online business and without it, there is no chance your business will succeed. Companies must maintain the top spots on search engine pages like Google in order to attract new customers. This can’t be done without an SEO company helping you.

SEO, or search engine optimization, is a way to drive traffic to your website and ultimately, gaining more business. It is how you rank on search engines like Google and Yahoo. The best way to get this done is by hiring an experienced SEO company to help you. But more on that later. We need to discuss why both SEO and social media marketing are both important.

The way we search for content has changed. We type a keyword into Google and can usually find what we are looking for within the first few pages. Social Media has become a part of this as well. If you want to search for a business, you may actually go onto Facebook to find it. Then you can follow the business and know when promotions and sales come up. Search engines have started to incorporate Facebook likes and tweets into search results as well.

Now back to SEO. If you know the basics of SEO, you know there are a few concepts to creating success: high quality content, well-structured pages, tags and titles. These are easily incorporated into your social media and SEO strategy. Using social media and SEO together can build your marketing strategy. Having shareable content between your website and Facebook page, for instance, means it is seen by Google and other search engines as more reputable. It gives you more exposure to your potential clients. The way more links going back to your website makes you credible to search engines, more social media shares can do the same.

Tying social media and SEO is an important marketing strategy for any business. But it’s important to evaluate this strategy to make sure they are working for you. Social media and SEO can go hand in hand if you can understand the value of both and can use them to push your brand. Using an SEO company who can help drive both tactics is extremely important to boost your business and get yourself notice.

We Rock SEO is a Philadelphia SEO company that can help you market your business online by using SEO concepts and social network marketing together. When these two strategies work together, you are likely to get noticed more.

Get your social media and SEO marketing working for you. Contact We Rock SEO today!

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Posted in Philadelphia SEO and Marketing, Philadelphia SEO Company |