Why a high-quality website is essential to your SEO efforts

A high-quality website is one that provides relevant, useful content and a good user experience. SEO companies in Philadelphia understand how important a high-quality website is in order for their marketing efforts to work effectively. Spending a lot of money on a site is not a guarantee, however, that it is a high-quality one. As long as enough time is invested into it and someone with the proper knowledge is doing it, high quality has many meanings.

The quality of your business’s website has a major effect on the success of your SEO efforts, so your aim is always to create a website that is of quality and rich in content. If this is done then ranking highly in the Google world becomes much easier. Google has updates in place that are aimed at reducing the rankings of low-quality sites. These updates are run on a monthly basis and even if a low-quality site scores high because of its backlinks and optimization, it will still be reduced.

Google looks at websites as a whole as well as a page-by-page level. If you have multiple low-quality pages and a good quality overall site, your whole site can still rank low. Having the proper, professionally developed website is important for more than just ranking perspectives. You need it to attract users and if they don’t like the look and feel of your site, they won’t have a good experience and therefore, will likely not go back.

A high-quality website can easily convert visitors into leads and the sales. A low-quality site won’t do this so easily. This makes economic sense to invest in improving the quality of your business’s site. Therefore, it is important to review each and every page of your site for quality. If some of the pages are questionable in their quality, then you either need to improve them or remove them.

If you aren’t sure how high quality your website is, there are a few ways to tell. If you created the site yourself through a DIY program, chances are the quality these online software programs provide aren’t going to garner high quality. You may want to reach out to a professional to review your site. Another way to decide if your website is of quality is by user experience. Ask customers or even friends to view your site and play around with it. Have them tell you what they see wrong or what they see is working.

If you still aren’t sure what to do, finding a web designer can help you figure out your next steps. Finding SEO companies in Philadelphia to help with your marketing efforts is another way to analyze your website. They can help you determine if your marketing strategy is even going to work and if they think your site needs a revamp, find out exactly what needs to be done. With We Rock SEO, our means to help you redesign go beyond our ability to conduct proper SEO. Let us explain how we can help turn your website into a high-quality one that will help your SEO efforts.

Make your SEO efforts count! Try We Rock SEO today!

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Got SEO? If not, you should!

All the cool kids are doing it, why aren’t you? Search engine optimization is what we are talking about! SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. It is a good, solid marketing plan for small, mid-sized and even large businesses. If you are thinking about this fantastic thing called SEO, finding the right SEO Company in Philadelphia that can help you if the first step.

SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Studies have also shown that SEO can have a better ROI than traditional marketing like television and print ads. It isn’t magic but it provides a business visibility, web traffic, credibility and insight into customer behavior.

Business visibility

When people search for your product or service, you want to appear as high in the search engine rankings as possible. There is value in simply appearing in search results for terms directly related to your business and industry. If you can continually show in search results you are gaining more and more mindshare with each customer. If you keep showing up in their search results, they will trust you more.

Web traffic

You have to make your best effort to sell your customers once they are on your website, but you need to get them in first. Creating traffic on your site may not make sales but eventually that traffic will turn into profit. The more traffic you get, the more you are likely to make sales. Those people coming to your site and creating that traffic are all qualified leads. They were searching for businesses like yours when they found you.

Credibility

Searchers make mental notes of the rankings for the keywords they enter. If you keep ranking, they believe you are legit. Your ranking is like a vote of confidence for them. Your potential customers may not realize this, but high search rankings make you more credible in their eyes.

Insight into your customers

SEO generates valuable traffic and tracking that traffic is a great tool. The data is valuable because it gives you insight into your customers. It shows how they search, how they browse, the language they use, the technology they use, where they live, when they are most active, etc. This is valuable because it can help you make more informed decisions regarding your business and its strategies.

If you aren’t sure where to get started with SEO or you don’t have the time to spend on it yourself, hiring an SEO company in Philadelphia can help you pull it all together. They will be your online advertisers and get the traffic coming to your website, hopefully generating more sales for your business. At We Rock SEO, we take the time to pay attention to your website and give you updated progress reports on what is and isn’t working in the SEO world.

If you want to generate more leads to your website, reach out to We Rock SEO today.

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Back to Basics of SEO

When it comes to search engine optimization, some businesses can be intimidated due to the amount of information out there. If they don’t have the help of an experienced SEO consultant, they won’t do anything about it. Checking out SEO companies in Philadelphia and determining which one would be right for you can be a daunting task. But, if you know exactly what SEO entails and how it can help you grow your business, you are already ahead of the game.

This article will go back to the basics of SEO so that you are armed with the knowledge you need to find the best professional to help you out.

All major search engines like Google, Bing and Yahoo have primary search results, where web pages and other content like videos are shown and ranked based on what the search engine considers relevant to users. How you rank on these search results all has to do with your content, keywords, tags and how users are looking for you. You have to keep in line with the relevant keywords that users are looking in your industry to find you.

Content is great for your website visitors but it is imperative to search engines. The more content you have, the more likely your visitors will stick around on your website. The more relevant content you have, the more likely the search engines will be to put more of your website’s pages in the search index.

The key to pleasing search engines is to have quality content on your website. Quality content can include:

• Blog posts
• Industry articles
• Videos
• Podcasts
• Tutorials

Search engines love quality content and visitors will love it so much that they will share it on social media, which will lead to even more visitors. You can start by creating blog posts on your website and you can expand your content inventory to additional types of media. A professional will guide you on what to add, but you now know that you need quality content for your site.

Another part of SEO is link building. The basic goal of link building is to get other websites to link to yours. This will generate more traffic to your website and therefore, get you ranking higher. How do you get links? There are a lot of ways to do it, some good, some bad. Three main ways are through organic links, white hat, and black hat methods. Organic links are links you don’t have to ask for but they are hard to get so most SEO will involve white hat links, which are basically good, quality link building that you generate. Black hat links are spam, low-quality link building that you should avoid.

There are a lot of other valuable tools out there but when you start looking for SEO companies in Philadelphia, you will have some knowledge on what you are looking for, and what a potential SEO Company you hire should be telling you. We Rock SEO is a great SEO company who can help you with the basics of SEO for your website.

Start gaining more traffic on your website today!

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Why you need search engine optimization for your website

If you have a website, you have probably heard of search engine optimization (SEO). You know it may work for certain businesses, but maybe not necessarily yours. But, if you think it may work for others, why can’t it work for you? It can and you should understand why. Look for an SEO Company in Philadelphia to help you but first understand why it works. This way you know what to look for and find the right company for you.

SEO is important to your marketing

SEO is key when it comes to marketing any business. It is the master when it comes to reeling in prospects and helps boost sales. SEO alone cannot help you reach your highest marketing potential but it is what ties it all together. Social media, branding, blogging and other marketing strategies all compliment SEO, which strengthen and reinforce the SEO marketing strategy.

SEO is an investment

SEO is an investment with a high return when done right. When you understand SEO and how it works, you understand that key components work together to get your site ranking on search engines like Google, Bing and Yahoo! By using the right keywords and content you can push your site up the rankings. The real investment is the time devoted to making it all work. When done right, however, your ROI can be massive.

SEO will get you noticed

Your website is your first contact with people online. It can generate leads and attract potential new customers. But if people can’t find you, your website is worthless. SEO plays an important role here. SEO isn’t just about ranking a site in search results. Effective SEO gets your business found and noticed.

SEO is a long-term strategy that works

SEO is a strategy that can take awhile to generate positive results. But, when it does, it works and it continues to work unless you decide to stop. Then all your effective, hard work was for nothing. It delivers an ongoing ROI, which is a smart marketing tool for your online business. Done correctly, SEO can be long lasting. With proper SEO analysis in the beginning, you can stay on the front page of search results for years.

SEO delivers results that work

Search engine optimization is a marketing strategy that works if done properly. If you have a nice website and want to draw more traffic to it, hiring an SEO consultant is probably the best option for you. SEO consultants will analyze keywords that work for your industry and use them in good, quality content within your website. They will create a blog that generates articles with your important keywords but also with pertinent information related to your industry. If you aren’t good at these things, hiring a company who is is a smart move.

Handing someone a guitar doesn’t mean they can play great music. If you want that, you find a rock star. If you want great SEO, hire an SEO company in Philadelphia that rocks! We Rock SEO is that company.

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