Author Archives: Lori Martucci

Building a Relationship with your Clients

Posted on

February 8, 2017 by author

Lori Martucci

What about relationship marketing?

relationship marketing

One of the new trends for digital marketing in 2017 is “relationship marketing.” Relationship Marketing is a term used to refer to building a relationship with your clients. In this day and age, it isn’t enough to try and gain clients and sales, it is important to keep and maintain those relationships. SEO companies in Philadelphia are realizing the importance that relationship marketing has on their client’s businesses and you should too.

For business owners, you should think about focusing on relationships. Relationships with potential customers and current clients. You should value these relationships just as you would any relationship you have in your personal and professional life. After all, these are the people that determine if your business is going to fail or succeed. Once you understand the importance of relationships with your clients, you’ll expand, improve and grow your business to new heights.

SEO marketing today is all about providing value. It is about how you are going to get your message across to be heard in a crowded online marketplace. When you take the time to establish relationships, you will be providing more value than you can imagine. Speaking directly to your customer and ensuring that each interaction is personalized will let them know what they can expect from your brand. This will lead you to long-term relationships with your clients and that is what will sustain your business.

How can you develop these relationships? It’s a lot easier than you think. With good customer service and communication skills, you can develop relationships with anyone who is looking for your product or service. When you are trying to make a sale and turn that prospect into a loyal customer, it’s all about customer service. If your customers aren’t having a good experience with your customer service skills than you have a very small chance of developing a long-lasting relationship. Through every interaction with your client, you have to show you care. You have to listen to them and keep the lines of communication open.

How can this be done online and how is SEO part of this? Simple. When your customer visits your website they expect to find what they are looking for. They want the experience to be good and interactive in a way that will either bring them back to your site for more or into your actual store for a more personal interaction. You need to be available to answer their questions whether your physical business is open or not. Your website is open 24/7 so if it is 3am and they want to know something, give them a place to ask. Your SEO professional can create areas on your site that allow the customer to either leave a message or find the answers they are looking for and lead it back to you to follow up on the next day.

If you are searching SEO companies in Philadelphia, look for one that will not only help you build better relationship marketing this year but one that wants to build that relationship with you.

Phone: 973.657.0447

Email:

Name
First Last
Email
Phone
Website
Comments
CAPTCHA

Choosing an SEO Company in Philadelphia

Updated on

February 2, 2017 by author

Lori Martucci

Choosing an SEO company in Philly

Philadelphia SEO Company

If you have been dealing with search engine optimization (SEO) on your own for your online business, you may have discovered that no matter how hard you try, your site just doesn’t rank well or that it does but optimizing it for search engines takes all your time and your other priorities trail behind. It may be better to consider hiring an SEO company to do the work for you. With so many SEO companies in Philadelphia, how do you choose a reliable one?

You may be starting your search and it may seem daunting as it seems there are no dependable SEO companies out there. There are tons of scam SEO companies but if you know what to look for when selecting the right one for you, the risk of hiring a fraudulent one is reduced. If you have a substantial knowledge of SEO and how it works, you are already ahead of the game. You will easily be able to determine the scammers from the legitimate ones.

Below are some points to watch for when choosing your SEO Company:

They promise to guarantee a #1 ranking

If they promise this, run. You have serious cause to doubt their competency. No once can guarantee a #1 ranking on Google. If you don’t believe it, check out Google’s Webmaster Guidelines and read it for yourself.

They use blackhat methods but claim they don’t

If you don’t know what blackhat methods are, do your research before looking for an SEO company. These methods ignore search engine guidelines and you can be blacklisted from Google if these methods are used. Many scammers will tell you they don’t use black hat methods but do your research because a lot of them will say anything to rope you in.

Do a search on them

If you Google a potential SEO company and they are fraudulent, chances are you will find a lot of information about them on the Internet. You will know right away if they are scammers and you can move on from there.

Ask for references or look for reviews

Happy customers will gladly give a review or offer a reference so ask your potential SEO Company about sites they have optimized and if you can have a reference. If they deny your request due to confidentiality reasons, this should raise a red flag about their credibility. Legitimate SEO companies will be happy to oblige.

Ask about pricing

High price does not guarantee high quality and cheaper can be more expensive. Paying a high price for SEO does not make them a better company. If you try and find the cheapest firm you may not get good quality either. Professional SEO companies offer realistic prices and offer high-quality services.

These are some important issues to consider when selecting SEO companies in Philadelphia. There are many more factors to consider and every need is different so make sure you do your research and ask tons of questions before you sign the contract for hiring an SEO company.

We Rock SEO is a professional SEO company committed to helping your website get the recognition it deserves.

Phone: 973.657.0447

Email:

Name
First Last
Email
Phone
Website
Comments
CAPTCHA

Importance of SEO for your Website

Posted on

January 18, 2017 by author

Lori Martucci

Why you need search engine optimization for your website

Importance of SEO for your Website

If you have a website, you have probably heard of search engine optimization (SEO). You know it may work for certain businesses, but maybe not necessarily yours. But, if you think it may work for others, why can’t it work for you? It can and you should understand why. Look for an SEO Company in Philadelphia to help you but first understand why it works. This way you know what to look for and find the right company for you.

SEO is important to your marketing

SEO is key when it comes to marketing any business. It is the master when it comes to reeling in prospects and helps boost sales. SEO alone cannot help you reach your highest marketing potential but it is what ties it all together. Social media, branding, blogging and other marketing strategies all compliment SEO, which strengthen and reinforce the SEO marketing strategy.

SEO is an investment

SEO is an investment with a high return when done right. When you understand SEO and how it works, you understand that key components work together to get your site ranking on search engines like Google, Bing and Yahoo! By using the right keywords and content you can push your site up the rankings. The real investment is the time devoted to making it all work. When done right, however, your ROI can be massive.

SEO will get you noticed

Your website is your first contact with people online. It can generate leads and attract potential new customers. But if people can’t find you, your website is worthless. SEO plays an important role here. SEO isn’t just about ranking a site in search results. Effective SEO gets your business found and noticed.

SEO is a long-term strategy that works

SEO is a strategy that can take awhile to generate positive results. But, when it does, it works and it continues to work unless you decide to stop. Then all your effective, hard work was for nothing. It delivers an ongoing ROI, which is a smart marketing tool for your online business. Done correctly, SEO can be long lasting. With proper SEO analysis in the beginning, you can stay on the front page of search results for years.

SEO delivers results that work

Search engine optimization is a marketing strategy that works if done properly. If you have a nice website and want to draw more traffic to it, hiring an SEO consultant is probably the best option for you. SEO consultants will analyze keywords that work for your industry and use them in good, quality content within your website. They will create a blog that generates articles with your important keywords but also with pertinent information related to your industry. If you aren’t good at these things, hiring a company who is is a smart move.

Handing someone a guitar doesn’t mean they can play great music. If you want that, you find a rock star. If you want great SEO, hire an SEO company in Philadelphia that rocks! We Rock SEO is that company.

Phone: 973.657.0447

Email:

Name
First Last
Email
Phone
Website
Comments
CAPTCHA

Posted in Hiring an SEO Company in Philadelphia, Philadelphia SEO and Marketing |

WeRockSEO.com: White Hat Methods – Front Page Rankings

Writing Content for People and Google

Updated on

December 22, 2016 by author

Lori Martucci

How to write content for people AND for Google

WeRockSEO.com: White Hat Methods – Front Page Rankings

If you want to build your business, you need to have great content for your website. Having great content (on your pages, blogs and social media content) is so important to bring traffic to your website and your business in general. In order to achieve maximum search engine optimization (SEO) having good content is key. SEO is the most misunderstood topic online. But SEO isn’t so complicated and if you find a great SEO Company in Philadelphia to help you, you are halfway there.

One of the biggest challenges about writing content is that it’s optimized for search engines but will also appeal to people who are reading it. Your content needs to accomplish two things: appeal to the customers, clients, prospects and users and solve a particular problem. How do you create content that meets these two goals? How do you create content that ranks well with Google and also persuades people?

If you want to build a thriving business online and have it survive in this ever-changing world of SEO, you have to create useful content that is interesting, persuasive and optimized for search engines. Your useful content has to target specific keywords so that people will find it and your website. It helps you target your customers and solve their problems with well-crafted content.

People search Google and other search engines because they are looking for useful content to help them locate something or solve a problem. Search engines feed on fresh content and strong keywords. And if you write quality content, people will share it on social media, thus garnering you more attention to promoting your business.

So content writing is two-fold. We write to appeal to an audience and we write to get ranking high on Google and other search engines. But, what is more important? Well, the two go hand in hand. However, when you write, you write with your customer in mind. After that, you think about the content and how it can be geared toward Google’s standards so that it will get noticed on the search engines.

Writing good content and using strong keywords to rank on Google are not as easy as they seem. If your business is just starting to take off or you are pretty established but looking for more customers, chances are, you are busy either way. Hiring an SEO company in Philadelphia to take care of content and all of the search engine optimization may be an ideal situation for you.

At We Rock SEO, we have a staff of writers who know how important it is to reach your customer database to drive new traffic and appeal to existing customers. SEO is a never-ending a story and something that must be done consistently in order for it to work. If you need help, we are at your service.

Contact us today for a free consultation and let us explain how we can help build your business.

Phone: 973.657.0447

Email:

Name
First Last
Email
Phone
Website
Comments
CAPTCHA

Posted in Content Marketing by Philadelphia SEO Company, Hiring an SEO Company in Philadelphia |

Hiring an SEO Company in Philadelphia-Part 2

Posted on

December 14, 2016 by author

Lori Martucci

Questions to ask when hiring an SEO consultant – Part Two

Hiring an SEO Company in Philadelphia

Last week we explored questions to ask an SEO consultant when you are considering hiring them to help promote your business website. After all, you are hiring an SEO company in Philadelphia to help gain more search engine optimization and you want to make sure you find the right fit for you. There are many, many scammers claiming to be able to get you to number one on the search engine rankings in no time at all. Taking the time to ask important questions and then making an informed decision is your best defense against these scammers and to ensure you find someone who will genuinely help you.

Here are a few more questions to consider asking a potential SEO consultant:

Do you have the experience to improve local search results?

Appearing at the top of local search engine results is very important to small brick and mortar businesses trying to attract nearby clients so you want a consultant who has expertise in such local SEO techniques. In order to be local in the SEO world, your SEO professional should add your business’s city and state to its website title tags and descriptions and also get your site on Google, Bing and Yahoo’s local listings.

Can you disclose current and past clients?

A reputable SEO company will be open to sharing a brief list of current and former clients. These are considered references and can help you decide how effective the prospective consultant is as well as provide verification that they did indeed work on specific SEO campaigns. These clients should be able to tell you if they saw a positive impact on their search ranking.

What do you consider a successful SEO campaign?

SEO professionals should be experienced using Google Analytics to track any improvement on your site’s search engine rankings, the number of links from other websites that drive traffic to yours and the kind of keywords searchers use to find your site, to name a few. It is important that they share these important statistics with you and how they will use the data to continue to improve your search engine rankings and site traffic.

What happens if we aren’t compatible?

If you decide to go with a particular SEO company and you soon find out that there are too many disagreements between you, you should still maintain ownership of the entire optimized web content that the company delivered, provided that you are paid up-to-date. You may also part ways if you contract has expired but either way you need to make sure that your contract states they will not change or remove any content that they added, modified or optimized on your behalf.

Along with last week’s article, you should now have a clear understanding of questions to ask a potential SEO company in Philadelphia that you are considering hiring for your SEO marketing campaign. At We Rock SEO, we are happy to answer any and all questions you may have about our business practices. We want you to be confident that we will deliver what we promise and help to get your site ranking high so that you can achieve higher traffic for your business.

Reach out today!

Phone: 973.657.0447

Email:

Name
First Last
Email
Phone
Website
Comments
CAPTCHA

Posted in Hiring an SEO Company in Philadelphia, Philadelphia SEO and Marketing, Philadelphia SEO Company |

Hiring an SEO Company in Philadelphia

Updated on

December 7, 2016 by author

Lori Martucci

Questions to ask when hiring an SEO consultant – Part One

Hiring an SEO Company in Philadelphia

If your website doesn’t show up on the first page of search results on Google, Bing or Yahoo, your potential clients may not know you exist. Better search engine visibility can be critical to boosting visits to your website, which can lead to increased brand awareness and higher sales and profits. But what if you lack the time and technical expertise to improve your site’s search engine ranking? That’s when it makes sense to hire an SEO Company in Philadelphia. You need to hire an experienced, reliable SEO consultant to help.

When considering prospective SEO companies, here are some essential questions to ask:

How will you improve my search engine rankings?

Be wary of SEO companies who won’t freely discuss their methods in detail. They should explain the methods they would use to drive up your website’s search engine rankings as well as explain how long it could realistically take to achieve your SEO goals. Find out what strategies they provide to raise awareness to your content via blogs, social media and press releases.

Can you guarantee my website will achieve a number one ranking on Google immediately?

If a candidate can “guarantee” high rankings immediately or claim they have a relationship with Google, steer clear. There is no guaranteed way to get your site high on the rankings immediately and many unethical SEO companies make bogus guarantees. Only time and proper keywords and placement can do that. If they claim to have an insider relationship with Google, consider this a red flag. Only Google can control how high or low websites appear in their search results.

Do you follow search engines’ guidelines?

You want to hire a company who strictly abides by Google’s webmaster best practices which prohibit common SEO tricks such as automatically generating spam content and adding bogus hidden text and links. If an SEO company doesn’t follow these guidelines, your website could rank low or worse, Google could ban you from search results altogether. Your prospective SEO Company should confirm that they follow the rules.

Will you let me know all the changes you make to my site?

Search engine optimization will most likely require a number of changes to your existing web page coding. So it’s important that you know exactly what changes they plan to make on your site. Make sure they ask permission to make any changes and keep you informed of what changes are made and why they were made.

These are just a few questions to ask a potential SEO company in Philadelphia that you are considering hiring for your SEO marketing needs. It is important that you find a reliable and reputable firm to help with your needs as well as an ethical one. There are many scammers out there claiming to help you and promise you everything you could want for your website. If they promise you guaranteed results, be careful. We Rock SEO is an honest and ethical SEO company that can help with all your SEO needs.

Contact us.

Phone: 973.657.0447

Email:

Name
First Last
Email
Phone
Website
Comments
CAPTCHA

Posted in Philadelphia SEO Company, SEO Company helps Philadelphia Businesses |

Make your 2017 holiday season rock with the best Philadelphia SEO company!

SEO Company to Help with Holiday Sales

Updated on

November 30, 2016 by author

Lori Martucci

Holiday marketing trends that will drive sales

Make your 2017 holiday season rock with the best Philadelphia SEO company!

By now you should be prepping your business for the holidays. Christmas is less than a month away and consumers are already starting their holiday shopping, taking advantage of Black Friday and Cyber Monday. It isn’t too late, however, to still cash in on all the shoppers out there. But is is too late for SEO efforts to have an effect on your Philadelphia-based business if you haven’t started at least 6 months ago!

Finding a good SEO company in Philadelphia can help get your website the attention it needs for the 2017 holidays. It doesn’t happen overnight. If someone or some company tells you they can guarantee Search Enginbe succuess in a relatively short amount of time, run, don’t walk away! It doesn’t work like that.

To make the 2017 holiday season your best one yet, here are some online marketing trends you can capitalize on right now.

Website optimization

No matter how much of your sales come from eCommerce, it’s important that you provide a seamless, fast web experience for your customers. Slow websites mean fewer sales because consumers want quick sites that give them fast results. You can’t afford to lose this kind of business during a busy season so make sure your SEO professional addresses any lags or missing features on your website.

Mobile Friendly

Consumers use their smartphones more than their computers so it is essential that your website is mobile friendly for holiday shoppers. If they can’t load your site onto their phone, they will move on and that can cause you numerous losses in sales.

Offer specials

Adding promotions or specials on your website such as a certain percentage off a product or service or free gift with purchase, will help drive interested customers to your site. It may entice them to purchase from you if you are offering a bonus.

Free shipping

One of the best things you can do if you have an eCommerce site and to offer free shipping during the holidays. If you have a preferred carrier that you use, you should be able to get a business discount so that you can keep the costs of shipping down. Offering free shipping really intrigues potential customers. It may cost you a bit but customers are more inclined to spend more on a site that offers free shipping.

Make sure your site is ready

Regardless if you have an eCommerce site or a website to promote a service, you need to make sure that it is in tiptop shape, especially around holiday time. Consider hiring a professional SEO company to help with marketing, search engine optimization and social media advertising.

We Rock SEO is an SEO company in Philadelphia with the knowledge and experience to successfully perform effective SEO marketing tools for your website. We can implement an array of marketing strategies to help people find you. We help get you higher rankings on search engines so that when people are looking for information pertaining to your industry, they will find you first and not your competitor.

Don’t let the opportunities and sales available to your business this holiday season slip away. Get the help your website needs to be able to perform and generate business for you.

We Rock SEO want to rock your holiday season.

Contact us today!

Phone: 973.657.0447

Name
First Last
Email
Phone
Website
Comments
CAPTCHA

Posted in Philadelphia SEO and Marketing, Philadelphia SEO Company |

SEO Company in Philadelphia for your Business

Posted on

November 23, 2016 by author

Lori Martucci

Why SEO is so important for your online business

Philadelphia SEO Company

Having an online business is one of the biggest ways of having your own home-based business. It allows you the opportunity to be your own boss, reach millions of potential clients and do what you love to do. However, if you aren’t taking the proper steps in marketing your online business, having the business in the first place is a useless effort. One of the best ways to market your business online is through search engine optimization (SEO). Finding a good SEO company in Philadelphia is the key to your online success. A professional can help you reach your sales potential.

We Rock SEO provides a vast array of SEO services that your online business can take advantage of to achieve maximum visibility and sales online. The importance of SEO as an Internet marketing tool cannot be over-analyzed. When done the right way, optimizing your website for search engines offer the small, medium and large scale businesses with a unique opportunity to build their brand, make sales and rank well on search engine result pages. Organic search results are extremely important in that obtaining and maintaining a position on page one for targeted keywords is a cost-effective solution to driving sales and delivering a return on your investment.

SEO delivers a steady stream of potential clients to your website that are actively looking for the products or services that you offer. It makes your website a marketing tool equivalent to a round the clock salesperson. With so many websites on the Internet today, having a beautifully designed site is no longer enough. If no one can find your business amidst the other millions of sites on Google, you are basically handing your business to your competitors. People trust that the top listings they see when searching for your industry on Google are reputable companies. The further back you are in the rankings on Google, the more people will be skeptical about your website.

In addition, having an effective SEO marketing strategy is cost effective and can be measured in a way that traditional advertising cannot match. It provides you with a powerful way to drive traffic to your website for leads, sales and company information. It can extend awareness of your business into new markets as well. By targeting relevant keywords that are associated with your customers you can connect with them when they are making their buying decisions and it ensures that your customers find you and not your competition.

We Rock SEO is an SEO company in Philadelphia that can help you achieve your online marketing goals. We understand the importance of getting your business and your brand noticed and recognized. When you are using relevant keywords and phrases to help your customers find you, you are on your way to reaching more customers than you could have ever imagined.

If you want your online business to get the recognition it deserves, check out We Rock SEO today.

Phone: 973.657.0447

Email:

Name
First Last
Email
Phone
Website
Comments
CAPTCHA

Posted in Philadelphia SEO and Marketing, Philadelphia SEO Company |

SEO Company Talks SEO Changes in 2017

Posted on

November 16, 2016 by author

Lori Martucci

How SEO will change in 2017

2017-seo

SEO is an important aspect for any company’s marketing strategy. As 2016 comes to an end, it is time to start strategizing for 2017 and thinking about how SEO will impact your business in the New Year. 2017 is right around the corner and that means that new trends and innovations in search engine optimization are emerging. In order for a business to keep their top spot in search rankings, they need to effectively follow certain trends and tactics.

As we enter into the New Year, don’t get left behind in the SEO world by following outdated rules. Know what trends are important to follow going into 2017 so that your business can continue to emerge on top.

Optimize your website for mobility

This trend has been around and continues to be one of the top and most important rules for SEO. Make sure your website is equipped to handle mobile users. Having a mobile friendly website is the difference between failure and success. Most people use their mobile devices to search for what they are looking for. If your site is not mobile friendly, you could stand to lose a lot of customers.

Quality content over keywords

Keywords have always been the backbone of SEO. As useful as keywords are in the enhancement of SEO, more emphasis is being put on the overall quality of the content that is being written. Moving into 2017, quality has become key in successfully optimizing your content. It is important to write for the reader and not the search engine. This will increase the chances of someone sharing or linking your content with others and therefore increasing your SEO ranking.

Local search

Using a search engine like Google for local business is more important than ever. We search using keywords like “near me” or “in my area.” So, you want to make sure you are on local searches and have the ability to be found when someone asks Google to find your industry near them. This is prudent to the success of your local business.

Be creative

These days it is hard to be original but you must be creative with your content to help you stand out on search engines. Going into 2017 consumers are looking for innovation, something that will change the way they think and behave. Being original doesn’t always mean that the idea must be but in the way you execute it. For example, when you write a blog article, instead of usual text and images, try using a virtual guide or interactive video to be more creative. If other businesses haven’t tried this tactic, it will place your content higher on the search results.

Following the new trends into 2017 is prudent to your business. For help with your SEO marketing campaign in the New Year, connect with We Rock SEO. We Rock SEO is an SEO company in Philadelphia with the skills and knowledge to bring your business into 2017 with promise and optimism.

Connect with us today!

Phone: 973.657.0447

Email:

Name
First Last
Email
Phone
Website
Comments
CAPTCHA

Posted in Philadelphia SEO and Marketing, Philadelphia SEO Company, SEO Company Talks SEO Changes in 2017 |

SEO Company in Philly with Writing Skills

Posted on

November 2, 2016 by author

Lori Martucci

Back to basics

writing basics for seo

When it comes to search engine optimization (SEO) the best way to get a website on the rankings is good old-fashioned writing. Adding keywords and content to your site are the keys to getting your business recognized on search engine sites like Google and Bing. SEO companies in Philadelphia know that blogs and articles are an important part of SEO marketing and social media management. Each blog and article helps drive traffic to your website. Regularly posting fresh and pertinent content onto your site is one of the easiest ways to introduce potential clients to your business.

You can’t just throw a bunch of words on a page and expect people to notice you. You need to write it the right way.

Research the keywords

Keywords are an important part of getting noticed on search engines. You may think you know what keywords are relative to your business but you need to make sure they are the correct words and phrases. You can research this and keep tabs on what keywords are working for your industry. You can also hire an SEO company to do that legwork for you. They will find out what keywords and phrases people are searching for, as well as what you can be competitive in. They will keep track, work those keywords into your web content writing and use the right tools to track where you rank for the keywords that are being targeted. Although the writing part is simple, the rest is a lot of work and something you may not want to tackle alone.

Use your keywords

Once you or your SEO company figures out what keywords are working in your industry you can start working these keywords into your content on a consistent basis. But it’s not enough to just use the keywords in your articles and content, you need to put them in the titles as well. When you do this, the keywords will stand out more and also catch the attention of the readers. People use search engines to search for a particular phrase because they want to know more about it and ultimately buy it so give them what they are looking for. Again, professional SEO article writers are definitely more experienced in incorporating keywords into your content.

Write about content that people want to read

No one knows your business like you do which means your blog articles should be written using expert advice and tips that you can share with people searching for your service or product. Not the best writer? Ask your SEO company to do the legwork for you. Make an outline of what you want your article to be about and let them do the actual writing. They have to plug in the keywords anyway, so why not have a professional writer do that part?

Hiring an SEO company in Philadelphia like We Rock SEO is a smart investment that you can make for the future of your company.

Talk to us today!

Phone: 973.657.0447

Name
First Last
Email
Phone
Website
Comments
CAPTCHA

Posted in Content Marketing by Philadelphia SEO Company, Philadelphia SEO and Marketing |