Category: NJ SEO Company

Building a Keyword Database

Updated on

September 22, 2016 by author

webauthorings

The secret to using keywords as a tool for search engine optimization is not to use one keyword many times in almost all the areas of the website, but a series of keywords used properly throughout the website.

SEO Keywords

A keyword database is an important aspect in generating SEO content that remains relevant over time. Do not be afraid to record all the words and phrases that you think perspective customers would use to search for your products and services. There is no harm in having a keyword database of 50,000 words if it helps to list your website among the top in search engine results. Of course that’s a crazy number of keywords and phrases, but it really doesn’t hurt you! Having a database of keywords can simply mean an Excel spreadsheet. You can even have a whiteboard, or notebook (the paper kind) to list your SEO words of choice.

What exactly are keywords and how are they derived?

As horrible as this may sound, you’ll need to dumb down your thinking. Think of how a lay-person will search for your product or services. Forget the industry jargon and focus on what the common everyday schmo would search upon. For this website, SEO is a common phrase, but other phrases like “front page rankings” or ” best search engine results” or more common vernacular.

While you hopefully know your industry best, sometimes searching your competitor’s search terms by looking through their source code will give you some ideas. Utilizing Google’s Keyword Planner will also help derive the best words.

Leave nothing to chance

When you are of a good mindset you can be very creative with possible keywords. You may ask for help from colleagues at work or even people you think would fall into your target audience category from the staff at the office. Have everyone come up with their own word combinations which they would use to locate your products on the web. In the generation of keywords, no combination is too awkward because you cannot dictate to a visitor what words not to use.

Start small then diversify

It may be hard at first to start with a random list of keywords because then it would be a challenge to be creative. What works best is to have a list of main keywords that you want to use for your SEO content. These keywords should then be systematically expounded on and modified to come up with various word combinations that would be used by visitors doing an online search. The more keywords available to use or match with queries, the more visible the website will be in the engines.

Evaluate keyword opportunities

Growing traffic with keywords is a complex strategy to use but very effective in the long run. After coming up with the keywords that would be used by visitors to land on your business website, the next step would be to reevaluate the opportunities that each word combination has in increasing the amount of traffic on the site. Some keywords are considered major keywords because they are similar to, or directly use wording that is the same of the name of the website. Others are not created around the name of the business but on the functions detailed within the website.

Review keywords regularly

The performance of keywords as an SEO tools can be monitored from the amount of traffic generated from use of certain words. As a keyword finds its standing, it is important to add more keywords and to incorporate phrases that would complement the initial set of keywords. This is why content development needs to be a continuous part of SEO.

Talk with a Professional SEO Company…We Rock SEO!

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Posted in Los Angeles SEO Company, NJ SEO Company, NY SEO Company, Philadelphia SEO Company, SEO Websites |

What is an XML Sitemap Index?

Updated on

September 22, 2016 by author

webauthorings

The simple definition of a Sitemap is that it’s kind of like a Table of Contents for search engines. It’s written in a computer language called XML. It makes it easier search engines to learn about the site’s structure.

XML Sitemap for SEO

If the Sitemap uses well-formed XML code, the chances are better that the website’s content may be noted for listing consideration. I know…you’re thinking, “What the hell does that mean?” It simply means that having an XML Sitemap improves the chances of your content being discovered and being crawled by the engines. Being “crawled by the engines” is a phrase commonly used by developers. The search engines send out robots, sometimes known as Bots, or Crawlers, or Spiders that reach the first page of your website and go through the content. If there are links to other documents, the bots crawl those links and gather data to bring back to the database. So the XML Sitemap increases the odds of pages and posts being crawled rather than just replying on just links.

An example of what this type of map looks like can be found by clicking the link below:
https://werockseo.com/sitemap.xml

As you will see from the XML Sitemap link above, it doesn’t look pretty or have any of the niceties that regular webpages and post have. The pluggin that we used generates all of the links for the pages and posts throughout our website. The pretty bland appearance doesn’t matter as this file is really just used by the search engines. How do the engines know this file exists? We let them know. We manually submitted the link to the major search engines. You can click DIY Search Engine Listings to see how simple it is to do.

Do You Need a Sitemap?

If you want it straight from the horse’s mouth, we went to Google to see what they had to say!

You need a Sitemap if:

Your site is really large.
As a result, it’s more likely Google web crawlers might overlook crawling some of your new or recently updated pages.
Your site has a large archive of content pages that are isolated or well not linked to each other.
If you site pages do not naturally reference each other, you can list them in a sitemap to ensure that Google does not overlook some of your pages.
Your site is new and has few external links to it.
Googlebot and other web crawlers crawl the web by following links from one page to another. As a result, Google might not discover your pages if no other sites link to them.
Your site uses rich media content, is shown in Google News, or uses other sitemaps-compatible annotations.
Google can take additional information from sitemaps into account for search, where appropriate.

Details: https://support.google.com/webmasters/answer/156184?rd=1

So at the end of the day we learned it really comes down to structure and organization. Much like a physical brick and mortar business, the success of pretty much any business, no matter the industry, hugely depends on how organized and structured the establishment is in all that it does. Sitemaps help to make your content easier for search engines to read and are just one of the kabillion steps in creating an optimized website.

Posted in Los Angeles SEO Company, NJ SEO Company, NY SEO Company, Philadelphia SEO Company, SEO Websites, XML Sitemap for SEO |

Blogging From Your Website, Facebook or Twitter?

Updated on

September 22, 2016 by author

webauthorings

What will bring you the best results? Should you blog from your website or Facebook or Twitter?

With advances in technology, marketing strategies are fast changing. Some years back, Google was the one stop tool for all your marketing efforts. Improvements saw mushrooming of websites, it was a craze with giant companies inclining heavily on them. Internet marketing experts advised of the potential results from marketing your website through the search engine channel. But for how long will this hold true? SEO experts, web designers and developers can attest to the stiff rivalry from social platforms such as Facebook. The big question however remains…

Should you blog from a website or social platform?

Here are a few tips to help you decide on the best way forward with regard to the above dilemma.

Control

The fact remains that in terms of control websites still carry the day. From the content type, layout and terms, the website owner has no restrictions on how, when, where and to what extent. On the contrary, Facebook, Twitter and other social platforms have inbuilt layouts that determine how you advertise, to whom you advertise plus you have to abide to their terms and conditions. Plus followers may post things that you may not have control over.

Credibility

Literary companies are expected to have websites. They are more credible and consumers can refer to them should they need more information. But can Social platforms boast of such credible content? Probably not. With the rise of parrot accounts, consumers often need to be guaranteed of the credibility of anything before committing.

Communication and Analytics

The interaction is great, real time contact and response. But the issue which makes social media unsuitable is that the platform owners will dictate on how you communicate. So all your plans and strategies need to be aligned with their terms of use. On the other hand, they might not give exact analytics on where your traffic is from. A website however has no limits, you will dictate on how to communicate, you will articulate the issues you deem fit without any obstruction on how well to procced.

Value

A name and email may be all you need to set up an account. A click here, uploading a photo and you are all set. No hassle no trick, compare that with website developing and designing, both time and resource intensive. The short and cheap way will do for now, but think 5 or so years down the line when you wish to sell part or whole of your company. Will you approach your potential buyer with a page? Website on the other hand is an assets, an investment that will bring value to your company.

In today’s world, if you have a business you have to have a website. If you have a website, you have to have social networking pages. Both worlds go hand in hand with each other.

Social platforms are easy to set up as attested by web designers and developers from WebAuthorings.com, parent company of WeRockSEO.com. In addition, they are cost effective and have a wide reach. But SEO experts warn of the danger of relying fully on them. Those that are privately owned and you may never know if they are a private entity, when they decide to pack and leave with no warning, you’re virtually homeless.

Having all your eggs in one basket is a risky venture. This sentiment has been echoed too by most web developers and web designers alike. With the best intentions from such experts, their advice has been to marry the two, let the two complement each other.

In simple terms, the concept should be to entice them on social media networks and bring them back to your site. Too many people stop blogging and creating content on their website and focus on just social media. Potential clients will not fill out a form or purchase from a Facebook post, they will however react from your well-constructed website if you lead them down the path!!!

If you are a WebAuthorings client, then we have employed SocialNET into your CMS website. SocialNET is a 3 tier concept.

Tier 1 displays icons that link to all of your social networks. They open in a new window or tab as to keep the user within your website.
Tier 2 allows a user to easily share any page or post on your website to any of their social networks.
Tier 3 is auto-posting. When you create a blog post and click the publish button, aside from the article going live on your website, content is pushed to Facebook and Twitter. Yes…we employ the kill three birds with one stone theory! An image along with an except of the article shows on your social network pages. When clicked, the user is redirected back to the article on your website. Now you will have more of a chance of them calling you if you provide a phone number at the bottom of the article or emailing you through your website.

Along with automation, you should also engage with your audience on your social networks by commenting on a topic that may have been auto-posted, by manually creating content in between the auto-posts, or by posting something simple regarding your business like a funny picture or story. In essence, the bulk of your social network content should lead the readers back to your website, but a light sprinkling of human-derived content is also recommended for the best results.

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We Rock SEO has many of its clients in Philadelphia, NJ, New York, Los Angeles with many more scattered throughout the United States. If you’re looking for an SEO firm that practices White Hat SEO Concepts, talk to us. You’ll get double the effort @ 1/2 the price of other SEO companies.

Phone: 973.657.0447

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Posted in Los Angeles SEO Company, NJ SEO Company, NY SEO Company, Philadelphia SEO Company, SEO Websites |

Upcoming Events

Updated on

September 22, 2016 by author

webauthorings

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Posted in NJ SEO Company |

What is SEO?

Updated on

September 22, 2016 by author

webauthorings

Posted in NJ SEO Company |

SEO Results – Increased by 20% in Two Months!

Updated on

September 22, 2016 by author

webauthorings

This is just one result from one of our clients. While there are many variables to doing this the right way, the result speaks for itself.
Try searching “center city lawyer” from Google. A pretty vague search term, but the principles utilized got them to #3, only below two Yellow book listings. Not so shabby!

Try searching “northeast philadelphia personal injury lawyers“… 2 listings on the first page of Google. BAM! Yes…we just said BAM…we’re excited!

One more…”northeast philadelphia injury lawyer“. As of writing this post, we just sneaked onto page 1 of Google search results! Now the focus is staying on page one and moving up the ranks!

Progress Report from Dec 3, 2015

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Progress Report from Feb 1, 2016

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Posted in NJ SEO Company |

New Platforms Changing SEO

Updated on

September 22, 2016 by author

Lori Martucci

Social Media, Mobile and Voice platforms are changing SEO forever. Are you prepared?

We Rock SEO is a search engine optimization company that focuses their efforts in the New York, Philadelphia, Los Angeles and New Jersey Markets. If you have a website, listen to what these guys have to say. It could save your business.

The way you market your company determines its success, or lack of it. SEO has always been about the way your web site is set up and how compatible it is with the likes of Google, Bing, Yahoo, etc. These search engines are the lion’s share of how your website will be seen and searched. Configuring them to the requirements these search engines look for are detrimental to your company’s success. Using SEO and finding someone who can successfully do it for you, are viable choices in today’s business world.

While getting your website up there on search engines will always remain the best way to get noticed, there are other search platforms that are making waves and changing the way we do SEO.

Social Media – People today search in social media on Facebook, Instagram, Twitter and Pinterest. They search by hashtag. They search by emoji. Getting quality social shares is great for your business. Being shared widely on social networks is ideal for the future of your business. Participation in social sharing sites is crucial. By sharing our business on these platforms, you are building up a network that will help spread your content, site and brand. If you don’t have a Twitter account or Facebook Fan Page, you are missing out on all this free advertising. If you’re website was created or rebuilt by WebAuthorings, you have SocialNET incorporated which takes posting on social media to another level.

Mobile – As discussed in a previous article, searches with smartphones and tablets are surpassing the traditional medium of desktop and laptop searches. What this means for you is that it is imperative for your website to be mobile friendly. It is the wave of the future and the future is now.

Apart from making your website both mobile friendly or responsive to all devices, you need to go a little bit further. You have to consider how your content will appear on a smartphone or tablet before finalizing your website, pages and layouts. You have to have a mobile mindset so that those viewing your site this way will have the some opportunities to view and search your website in the same way a desktop user does. Hiring an SEO company can help you achieve these goals to ensure the best possible mobile friendly site you can have.

Voice – With the rise of Apple’s Siri, comes a whole new way to search for something. Voice search changes consumer behavior by moving faster than type search. How you search for something by voice recognition is just as important as how you type into a search engine. Your company has to be relevant to it. Whether typed into a search field or using the spoken word, you have to optimize keywords so that clients can find you in both of these platforms.

Clearly, content is key to SEO success. Furthermore, it is critical that this content is relevant, enticing, and original. Businesses that aim to improve their organic search results should have a strategic content marketing plan that aligns to their business goals, fulfills customers’ needs, and engages their audience more deeply. Successful companies use many different types of content to engage their readers, such as blogs, podcasts, videos, webinars and surveys.

We Rock SEO doubles the effort at half of the cost compared to other SEO companies. Get with us and we’ll help you reach the top.

Call: 973.657.0447

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Posted in Los Angeles SEO Company, NJ SEO Company, NY SEO Company, Philadelphia SEO Company |

New Jersey SEO Company Stresses Mobility

Updated on

September 22, 2016 by author

Lori Martucci

The Importance of Mobile Friendly Websites

One of the biggest updates to SEO in the last year has been mobile changes. Having a mobile friendly website helps in SEO. It helps to improve rankings on search engines such as Google, Yahoo or Bing.

“It’s absolutely amazing how many business websites are not mobile friendly in this day and age! That’s a huge mistake!”

Mobile Benefits

Let’s explore the benefits to making sure your website is mobile friendly. The importance of having a mobile friendly site reflects how people are conducting their searches for information these days: on their smartphones. Having your smartphone on you at all times is a must. It is much easier than traveling everywhere with your laptop. Therefore, being able to enter a website and be able to view every aspect of it is important. If your client finds your site on their phone and can’t navigate it because it isn’t mobile friendly, they are more inclined to give up and go elsewhere, preferably to the competition that is ahead of the game.

Another reason for mobile friendly sites is the popularity of mobile Internet. Most people use their phones to conduct Internet searches, at least once a day. Having a mobile friendly website makes this idea imperative if you want to stay ahead of the game. In order for a user to conduct a web search on their phone, they will most likely use a popular search engine and type in what they are looking for. If your site isn’t mobile adapted, it will most likely not show up very quickly on their search.

“Did you know that the restaurant industry has the highest rate of mobile users? Think about it. When you’re out and about in an area you may not be familiar with, how many times have you taken out your Droid or iPhone and asked Cortana or Siri to find the best pizza or italian restaurant?”

The use of GPS technology has become an integral part of mobile users lives. It helps them to find nearby services or businesses. If there is not mobile site available for your business then you are potentially losing a customer right in your own area.

The biggest factor to consider about mobile friendly websites is competition. Don’t get beaten out by your competition just because you aren’t current on the latest technology.

We Rock SEO can help optimize your website so that you aren’t ranking at the bottom. Out parent company is WebAuthorings. The focus there is on design and development. If you have an existing website, take a look at WebRETAKE.com. Keeping your site current and updated with the latest technology, such as mobile friendliness, will ensure your company’s success as technology continues to grow and businesses become more and more apparent thanks to SEO.

If you want to learn more or enlist our SEO services, let’s talk.

Phone: 973.657.0447

Email:

Posted in NJ SEO Company |

SEO Company Serving Tri-State Area

Updated on

September 22, 2016 by author

Lori Martucci

Top Five Reasons to Hire an SEO Company

Any company looking for success online should know that search engine optimization (SEO) is absolutely critical. If your website can’t be found in search engines, it won’t do you any good. Of course there are other ways to promote your website (including social media and paid advertising) but most clients turn to search engines like Google to find information, including products and services. It is important that you have a search presence.

Hiring an SEO firm has major benefits. Below are the reasons why you should hire an SEO professional:

top5reasonstohireanseocompany

You lack the time it takes for a success SEO campaign

The most important thing to know about SEO strategy is that it doesn’t happen overnight and more than a few hours are required in order to achieve results. A successful SEO plan is something that needs to be nurtured over time. Most companies (I’m guessing that includes yours) don’t have the time that is needed to work the program on a regular basis. SEO doesn’t end once it becomes a success for you. It needs continual effort.

Your limited knowledge of SEO

Most website owners understand the basics of SEO and what it can do for your business, but that’s about it. Maybe you think you can get by with limited knowledge, however, it’s a much greater challenge to build long term website visitors. You need to know SEO at a high level in order to stand a chance on the web. In order to be effective, SEO needs to be done correctly. This is where a professional SEO company comes in to play. They can help build the client base you desire by putting their expertise to work for you.

No presence on the web

Ranking well on the web and getting targeted visitors from Google searches takes time. If your company doesn’t have a great search engine presence, this could lead to missed opportunities for your business. To give your business the best chance at success, you need to rank well! If you aren’t currently ranking well, it could be time to hire a professional SEO agency.

No traffic coming to your website

In this day and age, having a company website is the foundation to any success your company can have. Even if you’ve done everything right when you created your website, your customers still need to find it. If you aren’t getting enough traffic, you will miss the opportunity to not only reach your existing customers, but to get more leads. And you need traffic to succeed.

You lack in house capability

Most companies, especially smaller businesses, don’t have the time or employees to keep up with an SEO campaign. Nor are they (or you) experts at it. If you have something great to offer, it’s important that your target audience be able to find you. SEO can assist in making the connection between business and audience. Finding the right SEO company to do the work for you is key!

We Rock SEO can develop a successful SEO marketing campaign for you so that you don’t have to worry about it. Let us show you what we can do for your business.

Phone: 973.657.0447

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Posted in NJ SEO Company, NY SEO Company, Philadelphia SEO Company |

New Jersey Based SEO Company

Updated on

September 22, 2016 by author

Lori Martucci

Determining what an SEO company can do for you…even from New Jersey!

Your business is starting to pick up. You advertise locally and you have a website to promote it. It just seems you could be doing better in the client base area. You are busy, but you aren’t crazy busy. What is the next step in trying to promote your business without actually having to take more time away from your business to do it? This may be the time to hire an SEO company to market your business. What is SEO you say? Let us explain.

Business and SEO for NJ, PA, NY, CA

SEO is an acronym for search engine optimization. It means that there is a multitude of things that are done behind the scenes that make your website get better results in the search engines. It combines a different way of thinking, writing, blogging and piecing everything together so that when someone does a search for things relative to your business, your information will display in the form of links and will kick back to your website.

You want your audience to be able to reach you and most people will use search engines to find what they are looking for. This is where SEO comes in for your business platform. You can attempt to do this on your own, but again, this requires a lot of patience and dedication. Time that could be well spent on other facets of your business. Hire an SEO company instead. Your results will be more effective, leaving you time to focus on more important goals.

Finding the right SEO company isn’t always as easy at it sounds. There are those large conglomerates that promise results in a matter of days or weeks. This is impossible and they fall on empty promises just to gain your business. First of all, search engines don’t work that fast. They can’t pay Google, for instance, to plop your website at the top of the search. So if they offer this, they are incorrect. Second, these large SEO companies take on thousands, or millions of clients. They cannot give you the individual attention your business needs. While this approach may be good for larger, already established businesses, it won’t work for your smaller, growing company.

Smaller SEO companies dedicate more time to helping your business climb the search engine ladder. It won’t happen overnight, but it will happen. We Rock SEO is a smaller SEO company with a lot of knowledge. Why are we so confident? Because we know the business and we know how to work for your website and get you noticed. We work everyday on your site and produce reports to reflect just what we are doing to get you noticed. We work on keywords and figure out which ones work and which ones don’t. Then we focus on promoting the ones that do. All of this helps you get recognized on the Internet, which allows your clients to find you.

Give Howard a call today and let him show you what he and his staff can accomplish for your business. While we are a NJ SEO company, our clients are world-wide!

Phone: 973.657.0447

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Posted in NJ SEO Company |

Category: NJ SEO Company

The secret to using keywords as a tool for search engine optimization is not to use one keyword many times in almost all the areas of the website, but a series of keywords used properly throughout the website.

Leave nothing to chance

Start small then diversify

Evaluate keyword opportunities

Review keywords regularly

Call: 973.657-0447

Email:

Do You Need a Sitemap?

You need a Sitemap if:

What will bring you the best results? Should you blog from your website or Facebook or Twitter?

Should you blog from a website or social platform?

Control

Credibility

Communication and Analytics

Value

People Icon made by OCHA from www.flaticon.com is licensed by CC 3.0 BY

We Rock SEO has many of its clients in Philadelphia, NJ, New York, Los Angeles with many more scattered throughout the United States. If you’re looking for an SEO firm that practices White Hat SEO Concepts, talk to us. You’ll get double the effort @ 1/2 the price of other SEO companies.

Phone: 973.657.0447

By Email:

Quick Contact

Social Media, Mobile and Voice platforms are changing SEO forever. Are you prepared?

We Rock SEO doubles the effort at half of the cost compared to other SEO companies. Get with us and we’ll help you reach the top.

Call: 973.657.0447

Email:

The Importance of Mobile Friendly Websites

More searches on mobile or desktop?

Mobile Benefits

If you want to learn more or enlist our SEO services, let’s talk.

Phone: 973.657.0447

Email:

Top Five Reasons to Hire an SEO Company

You lack the time it takes for a success SEO campaign

Your limited knowledge of SEO

No presence on the web

No traffic coming to your website

You lack in house capability

Phone: 973.657.0447

Email:

Quick Contact

Determining what an SEO company can do for you…even from New Jersey!

Give Howard a call today and let him show you what he and his staff can accomplish for your business. While we are a NJ SEO company, our clients are world-wide!

Phone: 973.657.0447

Email:

Quick Contact