Category: Los Angeles SEO Company

Building a Keyword Database

Updated on

September 22, 2016 by author

webauthorings

The secret to using keywords as a tool for search engine optimization is not to use one keyword many times in almost all the areas of the website, but a series of keywords used properly throughout the website.

SEO Keywords

A keyword database is an important aspect in generating SEO content that remains relevant over time. Do not be afraid to record all the words and phrases that you think perspective customers would use to search for your products and services. There is no harm in having a keyword database of 50,000 words if it helps to list your website among the top in search engine results. Of course that’s a crazy number of keywords and phrases, but it really doesn’t hurt you! Having a database of keywords can simply mean an Excel spreadsheet. You can even have a whiteboard, or notebook (the paper kind) to list your SEO words of choice.

What exactly are keywords and how are they derived?

As horrible as this may sound, you’ll need to dumb down your thinking. Think of how a lay-person will search for your product or services. Forget the industry jargon and focus on what the common everyday schmo would search upon. For this website, SEO is a common phrase, but other phrases like “front page rankings” or ” best search engine results” or more common vernacular.

While you hopefully know your industry best, sometimes searching your competitor’s search terms by looking through their source code will give you some ideas. Utilizing Google’s Keyword Planner will also help derive the best words.

Leave nothing to chance

When you are of a good mindset you can be very creative with possible keywords. You may ask for help from colleagues at work or even people you think would fall into your target audience category from the staff at the office. Have everyone come up with their own word combinations which they would use to locate your products on the web. In the generation of keywords, no combination is too awkward because you cannot dictate to a visitor what words not to use.

Start small then diversify

It may be hard at first to start with a random list of keywords because then it would be a challenge to be creative. What works best is to have a list of main keywords that you want to use for your SEO content. These keywords should then be systematically expounded on and modified to come up with various word combinations that would be used by visitors doing an online search. The more keywords available to use or match with queries, the more visible the website will be in the engines.

Evaluate keyword opportunities

Growing traffic with keywords is a complex strategy to use but very effective in the long run. After coming up with the keywords that would be used by visitors to land on your business website, the next step would be to reevaluate the opportunities that each word combination has in increasing the amount of traffic on the site. Some keywords are considered major keywords because they are similar to, or directly use wording that is the same of the name of the website. Others are not created around the name of the business but on the functions detailed within the website.

Review keywords regularly

The performance of keywords as an SEO tools can be monitored from the amount of traffic generated from use of certain words. As a keyword finds its standing, it is important to add more keywords and to incorporate phrases that would complement the initial set of keywords. This is why content development needs to be a continuous part of SEO.

Talk with a Professional SEO Company…We Rock SEO!

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What is an XML Sitemap Index?

Updated on

September 22, 2016 by author

webauthorings

The simple definition of a Sitemap is that it’s kind of like a Table of Contents for search engines. It’s written in a computer language called XML. It makes it easier search engines to learn about the site’s structure.

XML Sitemap for SEO

If the Sitemap uses well-formed XML code, the chances are better that the website’s content may be noted for listing consideration. I know…you’re thinking, “What the hell does that mean?” It simply means that having an XML Sitemap improves the chances of your content being discovered and being crawled by the engines. Being “crawled by the engines” is a phrase commonly used by developers. The search engines send out robots, sometimes known as Bots, or Crawlers, or Spiders that reach the first page of your website and go through the content. If there are links to other documents, the bots crawl those links and gather data to bring back to the database. So the XML Sitemap increases the odds of pages and posts being crawled rather than just replying on just links.

An example of what this type of map looks like can be found by clicking the link below:
https://werockseo.com/sitemap.xml

As you will see from the XML Sitemap link above, it doesn’t look pretty or have any of the niceties that regular webpages and post have. The pluggin that we used generates all of the links for the pages and posts throughout our website. The pretty bland appearance doesn’t matter as this file is really just used by the search engines. How do the engines know this file exists? We let them know. We manually submitted the link to the major search engines. You can click DIY Search Engine Listings to see how simple it is to do.

Do You Need a Sitemap?

If you want it straight from the horse’s mouth, we went to Google to see what they had to say!

You need a Sitemap if:

Your site is really large.
As a result, it’s more likely Google web crawlers might overlook crawling some of your new or recently updated pages.
Your site has a large archive of content pages that are isolated or well not linked to each other.
If you site pages do not naturally reference each other, you can list them in a sitemap to ensure that Google does not overlook some of your pages.
Your site is new and has few external links to it.
Googlebot and other web crawlers crawl the web by following links from one page to another. As a result, Google might not discover your pages if no other sites link to them.
Your site uses rich media content, is shown in Google News, or uses other sitemaps-compatible annotations.
Google can take additional information from sitemaps into account for search, where appropriate.

Details: https://support.google.com/webmasters/answer/156184?rd=1

So at the end of the day we learned it really comes down to structure and organization. Much like a physical brick and mortar business, the success of pretty much any business, no matter the industry, hugely depends on how organized and structured the establishment is in all that it does. Sitemaps help to make your content easier for search engines to read and are just one of the kabillion steps in creating an optimized website.

Posted in Los Angeles SEO Company, NJ SEO Company, NY SEO Company, Philadelphia SEO Company, SEO Websites, XML Sitemap for SEO |

Blogging From Your Website, Facebook or Twitter?

Updated on

September 22, 2016 by author

webauthorings

What will bring you the best results? Should you blog from your website or Facebook or Twitter?

With advances in technology, marketing strategies are fast changing. Some years back, Google was the one stop tool for all your marketing efforts. Improvements saw mushrooming of websites, it was a craze with giant companies inclining heavily on them. Internet marketing experts advised of the potential results from marketing your website through the search engine channel. But for how long will this hold true? SEO experts, web designers and developers can attest to the stiff rivalry from social platforms such as Facebook. The big question however remains…

Should you blog from a website or social platform?

Here are a few tips to help you decide on the best way forward with regard to the above dilemma.

Control

The fact remains that in terms of control websites still carry the day. From the content type, layout and terms, the website owner has no restrictions on how, when, where and to what extent. On the contrary, Facebook, Twitter and other social platforms have inbuilt layouts that determine how you advertise, to whom you advertise plus you have to abide to their terms and conditions. Plus followers may post things that you may not have control over.

Credibility

Literary companies are expected to have websites. They are more credible and consumers can refer to them should they need more information. But can Social platforms boast of such credible content? Probably not. With the rise of parrot accounts, consumers often need to be guaranteed of the credibility of anything before committing.

Communication and Analytics

The interaction is great, real time contact and response. But the issue which makes social media unsuitable is that the platform owners will dictate on how you communicate. So all your plans and strategies need to be aligned with their terms of use. On the other hand, they might not give exact analytics on where your traffic is from. A website however has no limits, you will dictate on how to communicate, you will articulate the issues you deem fit without any obstruction on how well to procced.

Value

A name and email may be all you need to set up an account. A click here, uploading a photo and you are all set. No hassle no trick, compare that with website developing and designing, both time and resource intensive. The short and cheap way will do for now, but think 5 or so years down the line when you wish to sell part or whole of your company. Will you approach your potential buyer with a page? Website on the other hand is an assets, an investment that will bring value to your company.

In today’s world, if you have a business you have to have a website. If you have a website, you have to have social networking pages. Both worlds go hand in hand with each other.

Social platforms are easy to set up as attested by web designers and developers from WebAuthorings.com, parent company of WeRockSEO.com. In addition, they are cost effective and have a wide reach. But SEO experts warn of the danger of relying fully on them. Those that are privately owned and you may never know if they are a private entity, when they decide to pack and leave with no warning, you’re virtually homeless.

Having all your eggs in one basket is a risky venture. This sentiment has been echoed too by most web developers and web designers alike. With the best intentions from such experts, their advice has been to marry the two, let the two complement each other.

In simple terms, the concept should be to entice them on social media networks and bring them back to your site. Too many people stop blogging and creating content on their website and focus on just social media. Potential clients will not fill out a form or purchase from a Facebook post, they will however react from your well-constructed website if you lead them down the path!!!

If you are a WebAuthorings client, then we have employed SocialNET into your CMS website. SocialNET is a 3 tier concept.

Tier 1 displays icons that link to all of your social networks. They open in a new window or tab as to keep the user within your website.
Tier 2 allows a user to easily share any page or post on your website to any of their social networks.
Tier 3 is auto-posting. When you create a blog post and click the publish button, aside from the article going live on your website, content is pushed to Facebook and Twitter. Yes…we employ the kill three birds with one stone theory! An image along with an except of the article shows on your social network pages. When clicked, the user is redirected back to the article on your website. Now you will have more of a chance of them calling you if you provide a phone number at the bottom of the article or emailing you through your website.

Along with automation, you should also engage with your audience on your social networks by commenting on a topic that may have been auto-posted, by manually creating content in between the auto-posts, or by posting something simple regarding your business like a funny picture or story. In essence, the bulk of your social network content should lead the readers back to your website, but a light sprinkling of human-derived content is also recommended for the best results.

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We Rock SEO has many of its clients in Philadelphia, NJ, New York, Los Angeles with many more scattered throughout the United States. If you’re looking for an SEO firm that practices White Hat SEO Concepts, talk to us. You’ll get double the effort @ 1/2 the price of other SEO companies.

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Posted in Los Angeles SEO Company, NJ SEO Company, NY SEO Company, Philadelphia SEO Company, SEO Websites |

New Platforms Changing SEO

Updated on

September 22, 2016 by author

Lori Martucci

Social Media, Mobile and Voice platforms are changing SEO forever. Are you prepared?

We Rock SEO is a search engine optimization company that focuses their efforts in the New York, Philadelphia, Los Angeles and New Jersey Markets. If you have a website, listen to what these guys have to say. It could save your business.

The way you market your company determines its success, or lack of it. SEO has always been about the way your web site is set up and how compatible it is with the likes of Google, Bing, Yahoo, etc. These search engines are the lion’s share of how your website will be seen and searched. Configuring them to the requirements these search engines look for are detrimental to your company’s success. Using SEO and finding someone who can successfully do it for you, are viable choices in today’s business world.

While getting your website up there on search engines will always remain the best way to get noticed, there are other search platforms that are making waves and changing the way we do SEO.

Social Media – People today search in social media on Facebook, Instagram, Twitter and Pinterest. They search by hashtag. They search by emoji. Getting quality social shares is great for your business. Being shared widely on social networks is ideal for the future of your business. Participation in social sharing sites is crucial. By sharing our business on these platforms, you are building up a network that will help spread your content, site and brand. If you don’t have a Twitter account or Facebook Fan Page, you are missing out on all this free advertising. If you’re website was created or rebuilt by WebAuthorings, you have SocialNET incorporated which takes posting on social media to another level.

Mobile – As discussed in a previous article, searches with smartphones and tablets are surpassing the traditional medium of desktop and laptop searches. What this means for you is that it is imperative for your website to be mobile friendly. It is the wave of the future and the future is now.

Apart from making your website both mobile friendly or responsive to all devices, you need to go a little bit further. You have to consider how your content will appear on a smartphone or tablet before finalizing your website, pages and layouts. You have to have a mobile mindset so that those viewing your site this way will have the some opportunities to view and search your website in the same way a desktop user does. Hiring an SEO company can help you achieve these goals to ensure the best possible mobile friendly site you can have.

Voice – With the rise of Apple’s Siri, comes a whole new way to search for something. Voice search changes consumer behavior by moving faster than type search. How you search for something by voice recognition is just as important as how you type into a search engine. Your company has to be relevant to it. Whether typed into a search field or using the spoken word, you have to optimize keywords so that clients can find you in both of these platforms.

Clearly, content is key to SEO success. Furthermore, it is critical that this content is relevant, enticing, and original. Businesses that aim to improve their organic search results should have a strategic content marketing plan that aligns to their business goals, fulfills customers’ needs, and engages their audience more deeply. Successful companies use many different types of content to engage their readers, such as blogs, podcasts, videos, webinars and surveys.

We Rock SEO doubles the effort at half of the cost compared to other SEO companies. Get with us and we’ll help you reach the top.

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Philadelphia, NY, NJ, LA SEO - search engine optimization

Front Page Rankings: Top 5 SEO Myths

Updated on

September 22, 2016 by author

Lori Martucci

The Myths About Front Page Rankings

Everyone who has a website strives to obtain front page rankings on search engines like Google and Yahoo. You want your site to rank high in the search engine world because a higher rank means more visitors and more visitors means more potential sales. There are many SEO companies out there who promise you they can get your site on the front page ASAP. In fact, they can get you to the top of the front page in no time at all! If you have ever been promised this, run. RUN FAST & RUN HARD!

Getting onto the front page of any search engine takes time and patience. Only a company that works hard for you every day is going to get you to the top, over time. It isn’t a quick fix operation or a matter of paying someone to put your website at the top. Hopefully this article can help debunk a few SEO myths for you.

Philadelphia, NY, NJ, LA SEO - search engine optimization

Myth #1 – SEO is a scam

What the what? Sadly many business owners have been approached by marketing vendors (who are less than ethical shall we say) who promise SEO services but deliver pretty much nothing. They charge you a steep price that promises you top rankings on Google, but you see nothing. It’s almost always a scam. That is not what SEO is. This most harmful myth stems from those who seek quick and easy wins with little effort. SEO involves real effort and commitment, which often pays additional rewards beyond the increase in traffic.

Myth #2 – Social media can’t help

This myth seems to have started by people who don’t use social media to begin with. Thus, they avoid it in business. That approach can only serve to hamper a company’s SEO efforts, especially with local businesses.

Myth #3 – Google will figure it out

No, no they won’t. In fact, Google won’t do all the heavy lifting for you to be noticed on their search engine. Google and other search engines try to mimic human behavior in evaluating content and use human generated signals like links, to rank results. Every page that is delivered in search results should be unique, valuable and contain keywords to help search engines sort them from the billions of possible pages on the web.

Myth #4 – The more keywords the higher I will rank

Many think that loading an article or content on your site with tons of keywords (sometimes repeatedly in the same sentence) will rank you higher on the search engines. This is called keyword stuffing and too much of it is definitely a bad thing. Many SEO tools still believe that keyword density is important to get noticed. It isn’t. If you use keywords intelligently and with usability, you will rank and you won’t be considered a scammer.

Myth #5 – SEO just isn’t worth the effort

It’s sad to see a company try SEO once and get discouraged because it isn’t a “quick fix.” But SEO doesn’t happen overnight and that is something businesses get misled over when they talk to scammers. You have to put the effort in to see results. And you have to practice patience. The rewards are well worth the wait.

We Rock SEO is that company that puts you first, in order to get you the front page rankings you are seeking. It isn’t a “quick fix” and it certainly won’t happen overnight. But, it will happen. Let’s talk and figure out how we can get you ranked high the right way.

Contact us today!

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Posted in Front Page Rankings: Top 5 SEO Myths, Los Angeles SEO Company, NJ SEO Company, NY SEO Company, Philadelphia SEO Company, SEO Websites |

SEO Companies in NJ, Philadelphia, NY & Los Angeles

Updated on

April 28, 2016 by author

webauthorings

Are you SEO?

seo_optimization_we-rock-seo

Search Engine Optimization, better known as SEO, is an integral part of your web site. It is the behind-the-scenes activity that takes place to get your web site out there and noticed. It is an Internet marketing strategy that targets the way your web site is searched and how it can be more effectively utilized. It attempts to improve search engine rankings so that you can become more visible in your industry.

There are many SEO companies out there today.

Many are large corporations that promised you many things. That large firm is good at something, but it might not have anything to do with SEO. They might be big because they know how to form the right kinds of partnerships, a skill that may not translate into SEO success for their clients. They might also be pretty good at selling you on an idea or dream. Bigger is not always better in this particular industry. When searching for the right SEO company to meet your needs, sometimes it is better to find a company that is smaller in scale but still serves its customers globally. An SEO firm taking on hundreds, even thousands of clients does not have the capability to be personal with you. They lack the ability to pinpoint and focus on your needs. Hiring a smaller firm, like We Rock SEO, can help your web site and your business more effectively than the big box SEO businesses.

We Rock SEO has many clients, but we don’t take on more clients than we can handle.

We won’t assign just anybody to your account. We research your company and your industry and learn what it will take to get you noticed and ranking. We center our attention on your needs. This is extremely important to ensure the growth of your site on major search engines. After all, the higher ranking we can get you, the more successful you will be. That is a reflection on us and so it is in our best interest as well to ensure you are successful.

We use SEO concepts to market our SEO company!

This is why we have clients in major cities like New York, Philadelphia and Los Angeles, as well as a few internationally. As of this morning, if you search BING for “front page rankings“, we are number one on the first page; YAHOO we rank on the first page somewhere in the middle. This website is less than 2 months old and we’re not yet ranking on Google, but we will!

We are a cost effective way to hire an SEO company.

We tailor to each client based on their needs and what will work for them. You aren’t just another number in our client database. We want you to thrive. Because when you do, we do. Make sure you are getting what you pay for. Don’t buy SEO from a conglomerate that tries to “sell” you SEO services and produces a lot of hype. You won’t see a viable outcome. Instead buy SEO services for the real talent behind the sale. They will be honest and tell you the real issues facing your website and not offer a pre-packaged version of what all sites face. We Rock SEO will be upfront and honest with you regarding your website and we will show you how to improve your visibility in the most honest way possible. We employ White Hat methods that help you gain front page rankings. We Rock SEO will give you double the effort at half the price.

Get with us!

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SEO: Why Your Page Layout Is Important

Updated on

April 28, 2016 by author

webauthorings

Formatting, Baby! It’s all about the formatting…OK…that and a few other things!

NJ SEO Company

We Rock SEO is headquartered in NJ and has a heavy client base in Philadephia and NY. It is a division of WebAuthorings, LLC. We learn by experience. Our SEO clients benefit from our experiences. If done right, gaining a front page ranking in the engines can be easily obtained. Whether you are creating a page or blog posts, you will want to pay attention to the way your page or post is constructed.

I’ve seen many websites where a page just shows paragraph after paragraph of text. BORING! BORING! BORING! For most people it’s very daunting to look at a full page of text that is not formatted to make reading easier. I really don’t like saying this, but it’s true…

In today’s world, people don’t like to read! Everyone wants instant gratification. Everything has become big, bold and iconic and IN YOUR FACE.

Graphics and video pave the way for users or potential clients to be lead down a path where you want them to go. If done properly, you will have enticed your audience into reading an article or informational page. Once they land on a page, the page needs to be organized and structured in such a way that reading becomes easier and quicker.

How Formatting Helps

The use of H1 and H2 headings as well as the use of images and other format settings not only make it easier for people to read, it also makes it easier for engines to gather content. As strange as that may sound, it is true! Search engines gather content from your website by sending out what are called spiders, bots, crawlers and robots. These strange creatures grab certain elements of your page. They decipher the code, which consists of meta tags, HTML elements like the H1 heading, along with other data. Only certain relevant data is collected. Utilizing good formatting techniques when composing content comes into play when the bots crawl your page.

Once the data is gathered, the engines will store the selected pieces in massive databases housed in many data centers throughout the world. When search query is run from a person’s browser, the stored information from a *kabillion web pages is pulled together from all of these data centers and displayed to the user in a fraction of a second. Pretty incredible, right?

Internal & External Links

In our opening statement I mentioned a few other things that enhance SEO. One of those things is Internal Links. Part of the search engine’s algorithm is the rich relevant content. You will notice in this article there are several links that open up to other pages that expand on the content provided in this page. That will score you points! How many internal links should be contained within one article? While you may find varying answers to this question from different SEO companies, I’ve found that 3-5 internal links seem to work quite well.

Every once in a while, I will create an External Link within an article. I do this sparingly and I don’t do this in every SEO-structured article. I’m not a fan of having someone leave my site or network, but there are those times it is indeed a necessary thing to do. One example of linking externally is when I post statistical data within an article. Most often I can find that data at government websites that will not lead someone to a competitor’s website. And the reason I do this…it adds value to the article and the search engines like it!

*The word “kabillion” is a fictional word that was coined by my wife, Rose. Here’s an example, “Howard, I’ve told you a kabillion times to take out the trash!” Kabillion means an unthinkable amount of numbers. In my case with Rose, it simply means Hell!

Of course there are more concepts that help to make a web page search engine optimized. If you want to learn more or enlist our SEO services, let’s talk.

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5 Key Components of SEO

Updated on

April 28, 2016 by author

webauthorings

Whether you’re in New York City, Philadelphia, Los Angeles, Houston, New Jersey or anywhere in the world, the concept of SEO is the same!

5-keys-to-seo

The main aim of getting an online platform for your business is so that potential clients can somehow land on a page, and either be directed to call, email or directly purchase a product or service. SEO creates the ability to potentially grow your business. All the activity that you do to improve your website and promote it, is what is commonly referred to as Search Engine Optimization (SEO). The most essential thing a website owner can do for SEO is blog. The word “blog” is a bastardized contraction of the the original term web-log; an online diary or journal. The key element of this practice is to structure the content and links to your online page or pages in a manner that search engines will find easy to interpret and consequently understand. As you work towards making your business presence visible online, here are 5 key elements you need to keep in mind.

Keywords.
Every internet user looking for a product or service must type a word that helps them to locate what they are looking for. It therefore goes to show that keywords are the most important element of SEO because they will connect you to your desired audience. A keyword can be as short as a single word and as long as a phrase depending on what your target audience needs.
Page titles and page descriptions target specific audiences.
When you conduct a search on search engines, the list of results that load are powered by the correct use of page titles. Depending on the keyword used to do the search, the page that has the most relevant information loads among the top results. It is important to name every page of your website and then provide a Meta description of what that page is about. This component helps a visitor in deciding which results to click on, which will hopefully lead to a click-though to your website.
SEO works well when lots of content is available.
Developing a website is not just about making a site that looks attractive and does a few graphics animations. This might work for a while but in today’s business world visitors need content that is engaging and relevant to their life. It is important to invest time to writing informative content that will keep your audience coming back which is the main aim of selling.
SEO requires a site overhaul.
The work of a SEO service provider does not start with an agreement and end with payment at the end of the month. Well, this is part of it, but this does not show a true picture of what happens. To achieve success with the practice of SEO, site owners must be ready to assist with changes to the site, developing content, securing business relationships and other such activities that help to make a site that is functional.
SEO content is evolving not static.
New content uploaded onto a website is relevant for only a short period of time before visitors discover that it has lost its relevance. It may seem easy to fool people with gibberish content by using a catchy SEO page title but when they discover that is what you do, the site will be sent off to the least accessed sites within a short time period.

Reread the part above that states:

“…site owners must be ready to assist with changes to the site, developing content, securing business relationships and other such activities…”

Or you can simply reread the blockquote above over and over again! There are no truer words. An absentee owner or manager will never ever win the battle of running a business properly! In fact, they will never succeed. A good business person may delegate responsibility or other tasks to someone, but it is their job to oversee and take an active part of the project. Without that element, SEO will simply not work!

Posted in Los Angeles SEO Company, NJ SEO Company, NY SEO Company, Philadelphia SEO Company, SEO Websites, Uncategorized |