Category: Content Marketing by Philadelphia SEO Company

SEO Content to Increase Your Business

Updated on

September 22, 2016 by author

Lori Martucci

What is SEO content and how can it increase your business?

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If you are relatively new to search marketing, a form of online marketing that gets you recognized on search engines like Google and Yahoo!, you may have some confusion on exactly what SEO content is and how it can help your business. SEO companies in Philadelphia can help you create an SEO marketing strategy but before you seek one out, there are a few questions you need to ask yourself in order to understand exactly what you will be seeking from them to help boost your business in the online world.

What is SEO content?

SEO refers to search engine optimization which is the process of optimizing your website so that people can find it easily in search engines. The content is the information that lives on the web and is what people are searching for. So, in other words, SEO content is any content that is created to attract search engine traffic. This ultimately is your goal so that you can get visitors to your site to see the products and/or services you offer.

What types of SEO content is there?

There are many types of SEO content that can work for you. There are blog posts, articles, product pages, guides, videos, images, slide shows and directories. All of these are considered SEO content and can help you in the SEO marketing trail. Here we break down a few of these types:

Blog posts and articles – a blog is one of the easiest ways to create a regular stream of SEO content. Blog posts tend to be more engaging and when you add links into the body of a post, you are creating a great way to connect users to other pages and articles on your site. Blogs usually consist of articles, interviews or feature pieces that serve as the main content of the blog. Using informative, helpful information and searchable keywords are a great way to provide the SEO content you are seeking.
Product pages – these are often landing pages for your site which introduces your product or service. They are the main focus of any retail e-commerce site. A good product page will serve for both SEO content and a landing page.
Videos – one of the best ways to showcase your business is through video and images. Google now uses video content as another way to search for content and if used on your landing page, can attract more customers. Videos can be a great way to attract and reach an audience. You can create video tutorials on how to use your product or illustrate a process that shows how your service is done.

How to I make SEO content work for me?

If you aren’t proficient with websites and how they are run, you may want to consider hiring an SEO company in Philadelphia who can create the content for you. Using specific keywords and content will help your audience find you on a search engine and that is a tool almost all Internet users go to when they are searching for something.

We Rock SEO is an SEO marketing company who can help you design your website with the proper SEO content you need to get noticed.

Let us show you what we can do for your business, contact us today!

Phone: 973.657.0447

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social media tips from a philadelphia seo company

Social Media Marketing Tips

Posted on

September 8, 2016 by author

Lori Martucci

SEO company in Philadelphia will help boost your business with these social media marketing tips!

Social media is a great way to stay in touch with family and friends. It has also become a way in which to market your business. Are you up to date with the best social media marketing tips and tools? It is important that you know how to use social media to market your business and below are some tips to help:

Listen to your audience

Success with social media marketing requires you to listen. Read your target audience’s online content and join in on discussions to learn what is important to them. This way you can create content that adds value to them.

Focus on one thing

If you focus on one specialized thing with your social media marketing strategy you will build a stronger brand that has a better chance for success than a broader strategy that tends to be too broad.

Practice patience

Successful social media marketing doesn’t happen overnight, but it does happen. You need to practice patience and commit to the process to achieve results.

Quality not quantity

It’s better to have 100 online connections that read and share your content than 1,000 users who disappear after initially connecting with you.

Provide substance

If you publish good, quality content that people want to read, your audience will share it with their own audiences on social media platforms like Facebook, Twitter and LinkedIn. The key is to write about subjects that pertain to your business and will engage and entertain the readers. In turn, the sharing of your content opens up entry into search engines like Google. Those entries could expand to hundreds, even thousands, of potential audience members to find you online.

Don’t ignore the readers

Don’t ignore anyone online who is trying to reach out to you for more information. Building strong relationships is one of the most important parts of a successful social medial marketing campaign. Acknowledge everyone who reaches out to you.

Pay it forward

You expect people to share your content and talk about your business so you should do the same for them. Part of the time you spend on social media should be focusing on sharing and talking about content from others.

Be accessible (perhaps the most important aspect)

Be available to your audience. They want to see freshly published content and participate in conversations. If they are following you, they want to hear from you. They will not hesitate to unfollow you if you disappear for weeks or months at a time.

In order for you to have a successful social media marketing plan, you have to stay focused on adding quality content and continuously engage with your followers. People want to feel acknowledged and they want to be able to see current information or it could lead to them unfollowing you and moving on to the competition.

We Rock SEO is a full service SEO company in Philadelphia. We understand the importance of social media marketing and implement it into each of our SEO client’s marketing strategies.

Phone: 973.657.0447

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